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Foundations of Management
Volume 8 (2016): Issue 1 (January 2016)
Open Access
Are Small and Medium Enterprises (SMEs) Planning for Strategic Marketing in South Africa?
Louise van Scheers
Louise van Scheers
and
Khathutshelo Mercy Makhitha
Khathutshelo Mercy Makhitha
| Sep 24, 2016
Foundations of Management
Volume 8 (2016): Issue 1 (January 2016)
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Published Online:
Sep 24, 2016
Page range:
243 - 250
DOI:
https://doi.org/10.1515/fman-2016-0019
Keywords
strategic marketing planning
,
South African SMEs
,
better performing SMEs
,
lack of strategic planning know-how
© 2016 Louise van Scheers, Khathutshelo Mercy Makhitha
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.
Louise van Scheers
University of South Africa, Department of Marketing and Retail, South Africa
Khathutshelo Mercy Makhitha
University of South Africa, Department of Marketing and Retail, South Africa