<abstract xmlns="http://www.w3.org/1999/xhtml"><p> The article presents results of research on preference of the regional food in Vysočina Region in the Czech Republic, with main focus on awareness analysis of Vysočina regional labels. Presented findings are a part of longitudinal research that aims to analyse the evolution of Czech regional labels and their impact on regional development. The questionnaire survey was conducted between January and March 2015 on the sample of 819 respondents from the Vysočina Region. The data have been processed with correspondence analysis and showed that half of respondents prefer regional food, but the results differ in each district, the highest preferences were reported in Jihlava and Třebíč districts. Awareness of the regional labels is rising in comparison with results of the research in 2012. To test respondents’ knowledge they were asked to identify regional labels: two existing - VYSOČINA Regional Product®, Regional Food Vysočina Region and also nonexistent label From Our Region Vysočina. The awareness of regional labels was tested according to chosen sociodemographic factors: gender, age, residence in each district of the region and residence in town or village.</p></abstract>

The article presents results of research on preference of the regional food in Vysočina Region in the Czech Republic, with main focus on awareness analysis of Vysočina regional labels. Presented findings are a part of longitudinal research that aims to analyse the evolution of Czech regional labels and their impact on regional development. The questionnaire survey was conducted between January and March 2015 on the sample of 819 respondents from the Vysočina Region. The data have been processed with correspondence analysis and showed that half of respondents prefer regional food, but the results differ in each district, the highest preferences were reported in Jihlava and Třebíč districts. Awareness of the regional labels is rising in comparison with results of the research in 2012. To test respondents’ knowledge they were asked to identify regional labels: two existing - VYSOČINA Regional Product®, Regional Food Vysočina Region and also nonexistent label From Our Region Vysočina. The awareness of regional labels was tested according to chosen sociodemographic factors: gender, age, residence in each district of the region and residence in town or village.

Regional Food Preference and Awareness of Regional Labels in Vysočina Region (Czech Republic)

College of Polytechnics Jihlava, Department of Economic Studies, Tolstého 16, 586 01 Jihlava,

College of Polytechnics Jihlava Department of Mathematics, Tolstého 16, 586 01 Jihlava,

Czech University of Life Sciences Prague, Faculty of Economics and Management, Kamýcká 129, 165 21 Prague 6-Suchdol,

European Countryside

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

The article presents results of research on preference of the regional food in Vysočina Region in the Czech Republic, with main focus on awareness analysis of...

Regional Food Preference and Awareness of Regional Labels in Vysočina Region (Czech Republic)

Article Category: Research articles

Published Online: Sep 22, 2016

Page range: 109 - 122

Received: Feb 18, 2016

Accepted: Jun 30, 2016

DOI: https://doi.org/10.1515/euco-2016-0009

Keywords
Vysočina Region, regional food, regional labels, customer research, correspondence analysis

© by Martina Chalupová

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Regional Food Preference and Awareness of Regional Labels in Vysočina Region (Czech Republic)

Article Category: Research articles

Published Online: Sep 22, 2016

Page range: 109 - 122

Received: Feb 18, 2016

Accepted: Jun 30, 2016

DOI: https://doi.org/10.1515/euco-2016-0009

KeywordsVysočina Region, regional food, regional labels, customer research, correspondence analysis

© by Martina Chalupová

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Keywords
Vysočina Region, regional food, regional labels, customer research, correspondence analysis