<abstract xmlns="http://www.w3.org/1999/xhtml"><p>This paper is an expedition study analysing the features of trips of ‘nature-based tourists’ from amongst daytrip tourists in Japan with the aim of seeking for expansion possibilities of Japanese-type ecotourism. Approximately 400,000 people visit Nabari City in Mie Prefecture, the target destination in this paper, on an annual basis with the aim of enjoying the nature. Samples used for analysis in this paper have been collected from 437-day trip visitors from amongst 500 visitors to major sight-seeing spots of Nabari City from October to December 2014. It has been found through analysis that whilst nature-based daytrip visitors in Japan were satisfied with natural environments themselves, they were less satisfied with regards to activities and services during their trips. Cluster analyses for grasping tendencies per markets were performed and disclosed.</p></abstract>

This paper is an expedition study analysing the features of trips of ‘nature-based tourists’ from amongst daytrip tourists in Japan with the aim of seeking for expansion possibilities of Japanese-type ecotourism. Approximately 400,000 people visit Nabari City in Mie Prefecture, the target destination in this paper, on an annual basis with the aim of enjoying the nature. Samples used for analysis in this paper have been collected from 437-day trip visitors from amongst 500 visitors to major sight-seeing spots of Nabari City from October to December 2014. It has been found through analysis that whilst nature-based daytrip visitors in Japan were satisfied with natural environments themselves, they were less satisfied with regards to activities and services during their trips. Cluster analyses for grasping tendencies per markets were performed and disclosed.

Study on possibilities of expansion of Japanese-Type ecotourism – focusing on nature-based daytrip tourists to ecotourism regions in Nabari City

Kindai University Faculty of Business Administration

European Journal of Tourism, Hospitality and Recreation

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

This paper is an expedition study analysing the features of trips of ‘nature-based tourists’ from amongst daytrip tourists in Japan with the aim of seeking for...

Study on possibilities of expansion of Japanese-Type ecotourism – focusing on nature-based daytrip tourists to ecotourism regions in Nabari City

Published Online: Oct 10, 2017

Page range: 14 - 25

Received: Aug 01, 2016

Accepted: Jan 15, 2017

DOI: https://doi.org/10.1515/ejthr-2017-0003

Keywords
Nature-based tourists, Japanese-type ecotourism, Daytrip visitors

© 2017 Sangjun Kim, published by De Gruyter Open

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Study on possibilities of expansion of Japanese-Type ecotourism – focusing on nature-based daytrip tourists to ecotourism regions in Nabari City

Published Online: Oct 10, 2017

Page range: 14 - 25

Received: Aug 01, 2016

Accepted: Jan 15, 2017

DOI: https://doi.org/10.1515/ejthr-2017-0003

KeywordsNature-based tourists, Japanese-type ecotourism, Daytrip visitors

© 2017 Sangjun Kim, published by De Gruyter Open

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Keywords
Nature-based tourists, Japanese-type ecotourism, Daytrip visitors