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European Journal of Tourism, Hospitality and Recreation
Volume 7 (2016): Issue 1 (May 2016)
Open Access
The effect of tourists’ perceptions of a tourism product on memorable travel experience: Implications for destination branding
Eddy K. Tukamushaba
Eddy K. Tukamushaba
,
Honggen Xiao
Honggen Xiao
and
Adele Ladkin
Adele Ladkin
| May 26, 2016
European Journal of Tourism, Hospitality and Recreation
Volume 7 (2016): Issue 1 (May 2016)
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Published Online:
May 26, 2016
Page range:
2 - 12
Received:
Oct 20, 2014
Accepted:
Feb 22, 2015
DOI:
https://doi.org/10.1515/ejthr-2016-0001
Keywords
Tourists’ perceptions
,
Tourism product
,
Memorable travel experience
,
Destination branding
,
Uganda
© 2016
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.
Eddy K. Tukamushaba
International Hospitality Management, Stenden University Qatar, P. O. Box 36037 Doha, State of Qatar. T: +9744888116 Ext.416, M: +97450108950
Honggen Xiao
School of Hotel and Tourism Management, Kowloon Hong Kong SAR, China
Adele Ladkin
International Centre for Tourism & Hospitality Research, School of Tourism, Bournemouth University, Poole, United Kingdom