<abstract xmlns="http://www.w3.org/1999/xhtml"><p> The world-wide competition of higher education programs makes education institutions to seek for most efficient ways to attract students. The presented academic research is devoted also to the issues on motives and influencing factors for the choice of study programs. The methods applied in the current paper are as follows: analysis of scientific publications, focus group discussions, surveys of possible future students. For the evaluation of different aspects of choice a scale of 1-10 was used. For the data analysis of the survey descriptive statistical analysis, cross tabulations and correlation analysis, as well as analysis of variance (ANOVA) and factor analysis were applied.</p></abstract>

The world-wide competition of higher education programs makes education institutions to seek for most efficient ways to attract students. The presented academic research is devoted also to the issues on motives and influencing factors for the choice of study programs. The methods applied in the current paper are as follows: analysis of scientific publications, focus group discussions, surveys of possible future students. For the evaluation of different aspects of choice a scale of 1-10 was used. For the data analysis of the survey descriptive statistical analysis, cross tabulations and correlation analysis, as well as analysis of variance (ANOVA) and factor analysis were applied.

Factors Influencing the Choice of Higher Education Establishment for Marketing Strategies of Higher Education

Economics and Business

This work is licensed under the Creative Commons Attribution 4.0 Public License.

The world-wide competition of higher education programs makes education institutions to seek for most efficient ways to attract students. The presented...

Factors Influencing the Choice of Higher Education Establishment for Marketing Strategies of Higher Education

Published Online: Nov 05, 2015

Page range: 76 - 80

DOI: https://doi.org/10.1515/eb-2015-0012

Keywords
Choice, higher education programs, marketing, motivation, student expectations

© 2015

This work is licensed under the Creative Commons Attribution 4.0 Public License.

Factors Influencing the Choice of Higher Education Establishment for Marketing Strategies of Higher Education

Published Online: Nov 05, 2015

Page range: 76 - 80

DOI: https://doi.org/10.1515/eb-2015-0012

KeywordsChoice, higher education programs, marketing, motivation, student expectations

© 2015

This work is licensed under the Creative Commons Attribution 4.0 Public License.

Keywords
Choice, higher education programs, marketing, motivation, student expectations