YouTube as an Airlines Marketing Tool

Alagöz, S. B., & Ekici, N. (2014). Experiential Marketing and Vacation Experience: The Sample of Turkish Airlines. Procedia - Social and Behavioral Sciences, 150, 500–510.10.1016/j.sbspro.2014.09.065Search in Google Scholar

Alexa (2017). The top 500 sites on the web. Retrieved June 25, 2017 from http://www.alexa.com/topsites.Search in Google Scholar

Alizadeh, A., & Isa, R. M. (2014). An examination of use of social media in destination marketing. In Proceedings of the First Asia-Pacific Conference on Global Business, Economics, Finance and Social Sciences (AP14Singapore Conference), Singapore, 1–3 August 2014.Search in Google Scholar

Alizadeh, A., & Isa, R. M. (2015). The use of social media in destination marketing: An exploratory study. Turizam, 63(2), 175–192.Search in Google Scholar

Camarero, C., & José, R. S. (2011). Social and attitudinal determinants of viral marketing dynamics. Computers in Human Behavior, 27(6), 2292–2300. DOI: 10.1016/j.chb.2011.07.008.10.1016/j.chb.2011.07.008Open DOISearch in Google Scholar

Dionyssopoulou, P., Pridezi, A.-E., & Mylonakis, J. (2014). Visual Communication Management Technologies in Promoting Tourism Destinations. International Journal of Management Technology, 2(1), 29–44.Search in Google Scholar

Felix, R., Rauschnabel, P. A., & Hinsch, C. (2017). Elements of strategic social media marketing: A holistic framework. Journal of Business Research, 70, 118–126, DOI: 10.1016/j.jbusres.2016.05.001.10.1016/j.jbusres.2016.05.001Open DOISearch in Google Scholar

Hautz, J., Füller, J., Hutter, K., & Thürridl, C. (2014). Let Users Generate Your Video Ads? The Impact of Video Source and Quality on Consumers’ Perceptions and Intended Behaviors. Journal of Interactive Marketing, 28(1), 1–15. DOI: 10.1016/j.intmar.2013.06.003.10.1016/j.intmar.2013.06.003Open DOISearch in Google Scholar

Hay, B. (2010). Twitter Twitter – But who is listening? A review of the current and potential use of Twittering as a tourism marketing tool. In CAUTHE 2010 20th International Research Conference: ‘Challenge the Limits”, February 2010, University of Tasmania.Search in Google Scholar

Hays, S., Page, S. J., & Buhalis, D. (2013). Social media as a destination marketing tool: its use by national tourism organisations. Current Issues in Tourism, 16(3), 211–239. DOI: 10.1080/13683500.2012.662215.10.1080/13683500.2012.662215Open DOISearch in Google Scholar

Hofacker C. F., & Belanche, D. (2016). Eight social media challenges for marketing managers. Spanish Journal of Marketing - ESIC, 20(2), 73–80. DOI: 10.1016/j.sjme.2016.07.003.10.1016/j.sjme.2016.07.003Open DOISearch in Google Scholar

Hoogeveen, M. (1997). Toward a Theory of the Effectiveness of Multimedia Systems. International Journal of Human-Computer Interaction, 9(2), 151–168. DOI: 10.1207/s15327590ijhc0902_4.10.1207/s15327590ijhc0902_4Open DOISearch in Google Scholar

Hruška, J., & Pásková, M. (2018). How do the National Tourism Organizations use the social media? E+M Economics and Management. (In print).Search in Google Scholar

IATA (2016). WATS 2016. Retrieved June 25, 2017 from http://www.iata.org/docx/WATS_2016-infographic.pdf.Search in Google Scholar

IATA (2017). Current IATA Airline Members. Retrieved June 25, 2017 from http://www.iata.org/about/members/Pages/airline-list.aspx?All=true.Search in Google Scholar

Ishida, K., Slevitch, L., & Siamionava, K. (2016). The Effects of Traditional and Electronic Word-of-Mouth on Destination Image: A Case of Vacation Tourists Visiting Branson, Missouri. Administrative Sciences, 6(4), 1–17. DOI: 10.3390/admsci6040012.10.3390/admsci6040012Open DOISearch in Google Scholar

Khan, G. F., & Vong, S. (2014). Virality over YouTube: an empirical analysis. Internet Research, 24(5), 629–647. DOI: 10.1108/IntR-05–2013–0085.10.1108/IntR-0520130085Open DOISearch in Google Scholar

Khan, M. L. (2017). Social media engagement: What motivates user participation and consumption on YouTube? Computers in Human Behavior, 66, 236–247. DOI: 10.1016/j.chb.2016.09.024.10.1016/j.chb.2016.09.024Open DOISearch in Google Scholar

Kiráľová, A., & Pavlíčeka, A. (2015). Development of Social Media Strategies in Tourism Destination. Procedia - Social and Behavioral Sciences, 175, 358–366.10.1016/j.sbspro.2015.01.1211Search in Google Scholar

Kladou, S., & Mavragani, E. (2015). Assessing destination image: An online marketing approach and the case of TripAdvisor. Journal of Destination Marketing & Management, 4(3), 187–193. DOI: 10.1016/j.jdmm.2015.04.003.10.1016/j.jdmm.2015.04.003Open DOISearch in Google Scholar

Law, R., Buhalis, D., & Cobanoglu, C. (2014). Progress on information and communication technologies in hospitality and tourism. International Journal of Contemporary Hospitality Management, 26(5), 727–750. DOI: 10.1108/IJCHM-08–2013–0367.10.1108/IJCHM-0820130367Open DOISearch in Google Scholar

Leung, D., Law, R., van Hoof, H., & Buhalis, D. (2013). Social Media in Tourism and Hospitality: a Literature Review. Journal of Travel & Tourism Marketing, 30, 3–22. DOI: 10.1080/10548408.2013.750919.10.1080/10548408.2013.750919Open DOISearch in Google Scholar

Lily, L., Yuan, W., & Lifeng, H. (2013). Marketing via social media: a case study. Library Hi Tech, 31(3), 455–466. DOI: 10.1108/LHT-12–2012–0141.10.1108/LHT-1220120141Open DOISearch in Google Scholar

Litvin, S. W., Goldsmith, R. E., & Pan, B. (2008). Electronic word-of-mouth in hospitality and tourism management. Tourism Management, 29(3), 458–468. DOI: 10.1016/j.tourman.2007.05.011.10.1016/j.tourman.2007.05.011Open DOISearch in Google Scholar

Miguéns, J., Baggio, R., & Costa, C. (2008). Social media and Tourism Destinations: TripAdvisor Case Study. IASK ATR2008 (Advances in Tourism Research 2008), Aveiro, Portugal, May. 26–28.Search in Google Scholar

Mukherjee, A., & Nagabhushana, M. (2016). Role of Social Media in Tourism Marketing. International Journal of Science and Research, 5(6), 2026–2033, DOI: 10.21275/v5i6.NOV1647761.10.21275/v5i6.NOV1647761Open DOISearch in Google Scholar

Munar, A. M., & Jacobsen, J. K. S. (2014). Motivations for sharing tourism experiences through social media. Tourism Management, 43, 46–54. DOI: 10.1016/j.tourman.2014.01.012.10.1016/j.tourman.2014.01.012Open DOISearch in Google Scholar

Nezakati, H., Amidi, A., Jusoh, Y. Y., Moghadas, S., Aziz, Y. A., & Sohrabinezhadtalemi, R. (2015). Review of Social Media Potential on Knowledge Sharing and Collaboration in Tourism Industry. Procedia - Social and Behavioral Sciences, 172, 120–125.10.1016/j.sbspro.2015.01.344Search in Google Scholar

Pan, B., & Crotts, J. (2012). Theoretical models of social media, marketing implications, and future research directions. In M. Sigala, E. Christou, & U. Gretzel (Eds.), Social Media in Travel, Tourism and Hospitality: Theory, Practice and Cases (pp. 73–86). Surrey, UK: Ashgate.Search in Google Scholar

Reino, S., & Hay, B. (2011). The Use of YouTube as a Tourism Marketing Tool. In Proceedings of the 42nd Annual Travel & Tourism Research Association Conference, London, Ontario, Canada, pp. 42–53.Search in Google Scholar

Socialbakers. (2017a). Brands YouTube statistics - Airlines. Retrieved from https://www.socialbakers.com/statistics/YouTube/channels/brands/airlines/.Search in Google Scholar

Socialbakers. (2017b). Channels comparison method. Part of SW commercial version. Retrieved from https://www.socialbakers.com.Search in Google Scholar

Sotiriadis, M. D., & van Zyl, C. (2013). Electronic word-of-mouth and online reviews in tourism services: the use of twitter by tourists. Electron Commer Res, 13: 103. DOI: 10.1007/s10660–013–9108–1.10.1007/s1066001391081Open DOISearch in Google Scholar

Statista. (2017a). Statistics and facts about YouTube. Retrieved June 25, 2017 from https://www.statista.com/topics/2019/YouTube/.Search in Google Scholar

Statista. (2017b). Fastest viral videos as of October 2015. Retrieved June 25, 2017 from https://www.statista.com/statistics/220391/fastest-viral-videos-to-reach-100-million-hits/.Search in Google Scholar

Tussyadiah, I, P., & Fesenmaier, D. R. (2009). Mediating Tourist Experiences: Access to Places via Shared Videos. Annals of Tourism Research, 36(1), 24–40. DOI: 10.1016/j.annals.2008.10.001.10.1016/j.annals.2008.10.001Open DOISearch in Google Scholar

Urry, J. (2012). Social networks, mobile lives and social inequalities. Journal of Transport Geography, 21, 24–30. DOI: 10.1016/j.jtrangeo.2011.10.003.10.1016/j.jtrangeo.2011.10.003Open DOISearch in Google Scholar

Xiang, Z., & Gretzel, U. (2010). Role of social media in online travel information search. Tourism Management, 31(2), 179–188. DOI: 10.1016/j.tourman.2009.02.016.10.1016/j.tourman.2009.02.016Open DOISearch in Google Scholar

Xiang, Z., Du, Q., Ma, Y., & Fan, W. (2017). A comparative analysis of major online review platforms: Implications for social media analytics in hospitality and tourism. Tourism Management, 58, 51–65. DOI: 10.1016/j.tourman.2016.10.001.10.1016/j.tourman.2016.10.001Open DOISearch in Google Scholar

YouTube. (2017a). Turkish Airlines. Retrieved June 25, 2017 from https://www.YouTube.com/user/TURKISHAIRLINES.Search in Google Scholar

YouTube. (2017b). Air France. Retrieved June 25, 2017 from https://www.YouTube.com/user/airfranceonair.Search in Google Scholar

YouTube. (2017c). KLM. Retrieved June 25, 2017 from https://www.YouTube.com/user/KLMRoyalDutchAirline.Search in Google Scholar

YouTube. (2017d). Emirates. Retrieved June 25, 2017 from https://www.YouTube.com/user/EMI-RATES.Search in Google Scholar

YouTube. (2017e). WestJet. Retrieved June 25, 2017 from https://www.YouTube.com/user/WestJet.Search in Google Scholar

YouTube. (2017f). LATAM Airlines. Retrieved June 25, 2017 from https://www.YouTube.com/user/tam.Search in Google Scholar

YouTube. (2017g). AirAsia. Retrieved June 25, 2017 from https://www.YouTube.com/user/airasia.Search in Google Scholar

YouTube. (2017h). Pegasus Airlines. Retrieved June 25, 2017 from https://www.YouTube.com/user/flymepegasus.Search in Google Scholar

YouTube. (2017i). SpiceJet. Retrieved June 25, 2017 from https://www.YouTube.com/user/flyspicejet.Search in Google Scholar

YouTube. (2017j). JetBlue. Retrieved June 25, 2017 from https://www.YouTube.com/user/jetblue.Search in Google Scholar

YouTube. (2017k). China Southern Airlines. Retrieved June 25, 2017 from https://www.YouTube.com/channel/UCePhkrySwUaAPFunrRtnwRg.Search in Google Scholar

YouTube. (2017l). United Airlines. Retrieved June 25, 2017 from https://www.YouTube.com/user/united.Search in Google Scholar

YouTube. (2017m). Lufthansa. Retrieved June 25, 2017 from https://www.YouTube.com/user/Lufthansa.Search in Google Scholar

YouTube. (2017n). Ryanair. Retrieved June 25, 2017 from https://www.YouTube.com/user/RyanairNews.Search in Google Scholar

YouTube. (2017o). American Airlines. Retrieved June 25, 2017 from https://www.YouTube.com/user/americanairlines.Search in Google Scholar

YouTube. (2017p). British Airways. Retrieved June 25, 2017 from https://www.YouTube.com/user/FlyBritishAirways.Search in Google Scholar

YouTube. (2017r). Delta Airlines. Retrieved from https://www.YouTube.com/user/DeltaAirLines.Search in Google Scholar

YouTube. (2017s). Southwest Airlines. Retrieved June 25, 2017 from https://www.YouTube.com/user/NutsAboutSouthwest.Search in Google Scholar

Zelenka, J., & Hruška, J. (2018). YouTube in Airlines Marketing. In Proceedings of Hradec Economic Days 2018, pp. 514–526, ISSN 2464–6059.10.36689/uhk/hed/2018-02-050Search in Google Scholar

Zeng, B., & Gerritsen, R. (2014). What do we know about social media in tourism? A review. Tourism Management Perspectives, 10, 27–36. DOI: 10.1016/j.tmp.2014.01.001.10.1016/j.tmp.2014.01.001Open DOISearch in Google Scholar