Cite

Aaker, D. A. (1989). Managing assets and skills: the key to a sustainable competitive advantage. California Management Review 31(2): 91–106.Search in Google Scholar

Aaker, D. A. (1991). Managing brand equity: Capitalizing on the value of a brand name. New York: Free Press.Search in Google Scholar

Aaker, D. A. (1996). Measuring brand equity across products and markets. California Management Review 38(3): 102–120.Search in Google Scholar

Achenbaum, Alvin A. (1993). The mismanagement of brand equity. In: Lewis, Ian M. (ed.), ARF Fifth Annual Advertising and Promotion Workshop. Pennysilvania: The New York Hilton.Search in Google Scholar

Agarwal, M. K.; Rao, V. R. (1996). An empirical comparison of consumer-based measures of brand equity. Marketing Letters 7(3): 237–247.Search in Google Scholar

Ailawadi, K. L.; Lehman, D. R.; Neslin, S. (2003). Revenue premium as an outcome measure of brand equity. Journal of Marketing 67(4): 1–17.Search in Google Scholar

Akerlof, G. A. (1970). The market for “lemons”: quality uncertainty and the market mechanism. The Quarterly Journal of Economics 84(3): 488–500.Search in Google Scholar

Atilgan, E.; Akinci, S.; Aksoy, S.; Kaynak, E. (2009), Customer-based brand equity for global brands: a multinational approach. Journal of Euromarketing 18(2): 115–132.10.1080/10496480903022253Search in Google Scholar

Baldauf, A.; Cravens, K. S.; Diamantopoulos, A.; Zeugner-Roth, K. P. (2009). The impact of product-country image and marketing efforts on retailer-perceived brand equity: an empirical analysis. Journal of Retailing 85(4): 437–452.Search in Google Scholar

Bauer, A.; Berács, J. (2006). Marketing. Budapest: Aula.Search in Google Scholar

Betts, S. C.; Taran, Z. (2004). The ‘brand halo’ effect on durable goods prices: brand reliability and the used car market. Academy of Marketing Studies Journal 8(1): 7–18.Search in Google Scholar

Boatwright, P.; Ajay, K.; Zhang, W. (2008). Should consumers use the halo to form product evaluations. Management Science 54(1): 217–223.Search in Google Scholar

Bollen, K. (2011). Evaluating effect, composite, and causal indicators in structural equation models. MIS Quarterly 35(2): 359–372.Search in Google Scholar

Boo, S.; Busser, J.; Baloglu, S. (2009). A model of customer-based brand equity and its application to multiple destinations. Tourism Management 30(2): 219–231.Search in Google Scholar

Brand Asset Valuator, downloaded from: http://www.yrbav.com/, on: 02.25.2012.Search in Google Scholar

BrandZ, downloaded from: http://www.wpp.com/wpp/marketing/brandz, on: 02.25.2012.Search in Google Scholar

Chau, P.; Ho, C. (2008). Developing consumer-based service brand equity via the Internet: the role of personalization and triability. Journal of Organizational and Electronic Commerce 18(3): 197–223.Search in Google Scholar

Chaudhuri, A.; Holbrook, M. B. (2001). The chain of effects from brand trust and brand affect to brand performance: the role of brand loyalty. Journal of Marketing 65(2): 81–93.Search in Google Scholar

Christodoulides, G.; de Chernatony, L.; Furrer, O.; Shiu, E.; Abimola, T. (2006). Conceptualizing and measuring the equity of online brands. Journal of Marketing Management 22(7–8): 799–825.Search in Google Scholar

Cobb-Walgren, C. J.; Beal C.; N. Donthu (1995). Brand equity, brand preferences, and purchase intent. Journal of Advertising 24(3): 25–40.Search in Google Scholar

Delgado, E.; Munuera, J. L. (2005). Does brand trust matter to brand equity? Journal of Product and Brand Management 14(3): 187–196.10.1108/10610420510601058Search in Google Scholar

Delgado, E.; Munuera, J. L.; Yagüe, M. J. (2003). Development and validation of a brand trust scale. International Journal of Marketing Research 45(1): 35–54.Search in Google Scholar

Diamantopoulos, A.; Riefler, P.; Roth, K. P. (2008). Advancing formative measurement models. Journal of Business Research 61(12): 1203–1218.Search in Google Scholar

Dillon, W. R.; Madden, T. J.; Kirmani, A.; Mukherjee, S. (2001). Understanding what’s in a brand rating: a model for assessing brand and attribute effects and their relationship to brand equity. Journal of Marketing Research 38(4): 415–430.Search in Google Scholar

Edwards, J. R.; Bagozzi, R. (2000). On the nature and direction of relationships between constructs and measures. Psychological Methods 5(2): 155–174.Search in Google Scholar

Erdem, T.; Swait, J. (1998). Brand equity as a signaling phenomenon. Journal of Consumer Psychology 7(2): 131–157.Search in Google Scholar

Erdem, T.; Swait, J.; Valenzuela, A. (2006). Brands as signals: a cross-country validation study. Journal of Marketing 70(1): 34–49.Search in Google Scholar

Farquhar, P. H. (1989). Managing brand equity. Marketing Research 1(3): 24–33.Search in Google Scholar

Fornell, C.; Larcker, D. F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research 18(1): 39–50.Search in Google Scholar

Garson, G. D. (2011). Structural equation modeling. Statnotes: topics in multivariate analysis. North Carolina State University, downloaded from: http://faculty.chass.ncsu.edu/garson/pa765/statnote.htm, on: 1/18/2011.Search in Google Scholar

Hair, J. F.; Anderson, R.; Tatham, R.; Black, W. (2009). Multivariate Data Analysis. New York: Prentice Hall.Search in Google Scholar

Hooley, G.; Cox, T.; Fahy, J.; Shipley, D.; Berács, J.; Fonfara, K.; Snoj B. (2000), Market orientation in the transition economies of central Europe: tests of the Narver and Slater market orientation scales. Journal of Business Research 50(3): 273–285.10.1016/S0148-2963(99)00105-8Search in Google Scholar

Hoyer, W. D. (1984). An examination of consumer decision making for common repeat purchase product. Journal of Consumer Research 11(3): 822–829.Search in Google Scholar

Hoyer, W. D.; Brown, S. P. (1990). Effects of brand awareness on choice for a common, repeat purchase product. Journal of Consumer Research 17(2): 141–148.Search in Google Scholar

Huang, R.; Sarigöllü, E. (2012). How brand awareness relates to market outcome, brand equity, and the marketing mix. Journal of Business Research 65(1): 92–99.Search in Google Scholar

Jensen, M. B.; Klastrup, K. (2008). Towards a B2B customer-based brand equity model. Journal of Targeting, Measurement and Analysis for Marketing 16(2): 122–128.Search in Google Scholar

Kapferer, J. N. (2008). The new Strategic brand management. London and Philadelphia: Kogan Page.Search in Google Scholar

Keller, K. L. (1993) Conceptualizing, measuring, and managing customer-based brand equity. Journal of Marketing 57(1): 1–22.10.1177/002224299305700101Search in Google Scholar

Keller, K. L.; Lehmann, D. R. (2003). How do brands create value? Marketing Management 12(3): 26–31.Search in Google Scholar

Kim, J.; Hyun, Y. J. (2010). A model to investigate the influence of marketing-mix efforts and corporate image on brand equity in the IT software sector. Industrial Marketing Management 40(3): 424–438.Search in Google Scholar

Laroche, M.; Kim, C.; Zhou, L. (1996). Brand familiarity and confidence as determinants of purchase intention: an empirical test in a multiple brand context. Journal of Business Research 37(2): 115–120.Search in Google Scholar

Lehmann, D. R.; Keller, K. L.; Farley, J. U. (2008). The structure of survey-based brand metrics. Journal of International Marketing 16(4): 29–56.Search in Google Scholar

Leong, S. M. (1993). Consumer decision making for common, repeat purchase products: a dual replication. Journal of Consumer Psychology 2(2): 193–208.Search in Google Scholar

Macdonald, E.; Sharp B. (2000). Brand awareness effects on consumer decision making for a common, repeat purchase product: a replication. Journal of Business Research 48(1): 5–15.Search in Google Scholar

Martensen, A.; Gronholdt, L. (2004). Building brand equity: a customer-based modeling approach. Journal of Management Systems 16(3): 37–51.Search in Google Scholar

McDonald, R. P.; Ho, M. R. (2002). Principles and practice in reporting structural equation analyses. Psychological Methods 7(1): 64–82.Search in Google Scholar

Netemeyer, R. G.; Krishnan, B.; Pullig, C.; Wang, G.; Yagci, M.; Dean, D.; Ricks, J.; Wirth, F. (2004). Developing and validating measures of facets of customer-based brand equity. Journal of Business Research 57(2): 209–224.Search in Google Scholar

Pashigian, B. P.; Bowen, B. (1994). The rising cost of time of females, the growth of national brands, and the supply of retail services. Economic Inquiry 32(1): 33–65.Search in Google Scholar

Patterson, A. (2012). Social-networkers of the world, unite and take over: a meta-introspective perspective on the Facebook brand. Journal of Business Research 65(4): 527–534.Search in Google Scholar

Peres, R.; Muller, E.; Mahajan V. (2010). Innovation diffusion and new product growth models: A critical review and research directions. International Journal of Research in Marketing 27(2): 91–106.Search in Google Scholar

Raggio, R. D.; Leone, R. P. (2006). The theoretical separation of brand equity and brand value: managerial implications for strategic planning. Journal of Brand Management 14(5): 380–395.Search in Google Scholar

Ramello, G. (2006). What’s in a sign? Trademark law and economic theory. Journal of Economic Surveys 20(4): 547–565.Search in Google Scholar

Schumacker, R. E.; Lomax, R. G. (2010). A beginner's guide to structural Equation modeling. Mahwah: Lawrence Erlbaum Associates.Search in Google Scholar

Sengupta, A.; Greetham, D. V. (2010). Dynamics of brand competition: effects of unobserved social networks. Journal of Economic Dynamics and Control 34(12): 2391–2406.Search in Google Scholar

Sharp, B.; Dawes, J. (2001). What is differentiation and how does it work. Journal of Marketing Management 17(7–8): 739–759.Search in Google Scholar

Srinivasan, V.; Park, C. Su; Chang, D. R. (2005). An approach to the measurement, analysis, and prediction of brand equity and its sources. Management Science 51(9): 1433–1448.Search in Google Scholar

Tomarken, A. J.; Waller, N. G. (2003). Potential problems with “well-fitting” models. Journal of Abnormal Psychology 112(4): 578–598.Search in Google Scholar

Tsao, H.; Pitt, L. F.; Berthon, P. (2006). An experimental study of brand signal quality of products in an asymmetric information environment. Omega: The International Journal of Management Science. 34(4): 397–405.Search in Google Scholar

Ullman, J. B. (2006). Structural equation modeling: reviewing the basics and moving forward. Journal of Personality Assessment 87(1): 35–50.Search in Google Scholar

Washburn, J. H.; Plank, R. E. (2002). Measuring brand equity: an evaluation of a consumer-based brand equity scale. Journal of Marketing Theory and Practice 10(1): 46–62.Search in Google Scholar

Yoo, B.; Donthu, N. (1997). Developing and validating a consumer-based overall brand equity scale for Americans and Koreans: an extension of Aaker's and Keller's conceptualizations. Paper Presented at AMA Summer Educators Conference, Chicago.Search in Google Scholar

Yoo, B.; Donthu, N. (2000). Developing and validating a multidimensional consumer-based brand equity scale. Journal of Business Research 52(1): 1–14.Search in Google Scholar

eISSN:
2360-0047
Language:
English
Publication timeframe:
Volume Open
Journal Subjects:
Business and Economics, Political Economics, Economic Theory, Systems and Structures