<abstract xmlns="http://www.w3.org/1999/xhtml"><p>The objective of the paper was to know preferences of consumers from Małopolskie Voivodeship as a fundamental factor of growth and functioning of distribution channels of organic products. A fast development of the organic products market as well as growing requirements of the society with regard to the quality of sale and form are observed. More and more often consumers pay attention to the source of goods and the form in which the product is offered to them. Research and analyses are a precious source of information for agricultural producers on account of production orientation and the form of sale. It will also facilitate development of existing distribution channels and formation of new ones. Research results indicate that consumers are interested in the purchase of products in small packaging or loose. Sums which they spend on organic food do not exceed PLN 400 per a month.</p></abstract>

The objective of the paper was to know preferences of consumers from Małopolskie Voivodeship as a fundamental factor of growth and functioning of distribution channels of organic products. A fast development of the organic products market as well as growing requirements of the society with regard to the quality of sale and form are observed. More and more often consumers pay attention to the source of goods and the form in which the product is offered to them. Research and analyses are a precious source of information for agricultural producers on account of production orientation and the form of sale. It will also facilitate development of existing distribution channels and formation of new ones. Research results indicate that consumers are interested in the purchase of products in small packaging or loose. Sums which they spend on organic food do not exceed PLN 400 per a month.

Clients' Preferences and Development of Organic Food Distribution Channels

Institute of Agricultural Engineering and Informatics, University of Agriculture in Krakow

Agricultural Engineering

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

{"article-title":"Clients' Preferences and Development of Organic Food Distribution Channels"}

The objective of the paper was to know preferences of consumers from Małopolskie Voivodeship as a fundamental factor of growth and functioning of distribution...

Clients' Preferences and Development of Organic Food Distribution Channels

Published Online: Jun 18, 2016

Page range: 119 - 125

Received: Aug 01, 2015

Accepted: Oct 01, 2015

DOI: https://doi.org/10.1515/agriceng-2016-0012

Keywords
preferences, client, channel, distribution, ecology

© 2016 Elżbieta Olech et al., published by De Gruyter Open

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Clients' Preferences and Development of Organic Food Distribution Channels

Published Online: Jun 18, 2016

Page range: 119 - 125

Received: Aug 01, 2015

Accepted: Oct 01, 2015

DOI: https://doi.org/10.1515/agriceng-2016-0012

Keywordspreferences, client, channel, distribution, ecology

© 2016 Elżbieta Olech et al., published by De Gruyter Open

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Keywords
preferences, client, channel, distribution, ecology