<abstract xmlns="http://www.w3.org/1999/xhtml"><p>The aim of this paper is to provide a description of the cognitive competencies that should be possessed by managers amid the circumstances recently rounded up under the umbrella term "Economy 4.0." We pay attention especially to the group of specialists called marketers of innovation, devoted to setting up and maintaining links between business on the one hand, and science on the other. Economy's capacity for innovative solutions hinges on these links, and the whole project of economy 4.0 depends, in turn, on innovations.</p></abstract>

The aim of this paper is to provide a description of the cognitive competencies that should be possessed by managers amid the circumstances recently rounded up under the umbrella term "Economy 4.0." We pay attention especially to the group of specialists called marketers of innovation, devoted to setting up and maintaining links between business on the one hand, and science on the other. Economy's capacity for innovative solutions hinges on these links, and the whole project of economy 4.0 depends, in turn, on innovations.

Fourth industrial revolution and managers' cognitive competences

Marketing of Scientific and Research Organizations

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

{"article-title":"Fourth industrial revolution and managers' cognitive competences"}

The aim of this paper is to provide a description of the cognitive competencies that should be possessed by managers amid the circumstances recently rounded up...

Fourth industrial revolution and managers' cognitive competences

Published Online: Aug 14, 2018

Page range: 81 - 106

DOI: https://doi.org/10.14611/minib27.03.2018.10

Keywords
industry 4.0, economy 4.0, marketing of innovation, education

© 2018 Lidia Białoń, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Fourth industrial revolution and managers' cognitive competences

Published Online: Aug 14, 2018

Page range: 81 - 106

DOI: https://doi.org/10.14611/minib27.03.2018.10

Keywordsindustry 4.0, economy 4.0, marketing of innovation, education

© 2018 Lidia Białoń, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Keywords
industry 4.0, economy 4.0, marketing of innovation, education