Open Access

The Measurement and Evaluation of PR Communication

   | Apr 06, 2019

Cite

1. AMEC (International Association for the Measurement and Evaluation of Communications.) (2015). How the Barcelona Principles have been updated. London: AMEC. Retrieved Oct. 30, 2018, from http://amecorg.com/how-the-barcelona-principles-have-beenupdated/Search in Google Scholar

2. Barcelona Principles 2.0. PR News. Retrieved Oct 30, 2018, from https://www.prnewsonline.com/barcelona-principles-2-0/Search in Google Scholar

3. Drucker, P.F. (1954). The practice of management. New York: Harper & Row.Search in Google Scholar

4. Jefferies-Fox, B. (2003). A discussion of advertising value equivalency (AVE). Commission on PR Measurement and Evaluation, Institute for Public Relations. Pobrane 30.10.2018 z http://www.instituteforpr.org/wp-content/uploads/2003_AVE1.pdfSearch in Google Scholar

5. Institute for Public Relations. (2015). About IPR. Pobrane 30.10.2018 z http://www.instituteforpr.org/about/Search in Google Scholar

6. Macnamara, J. (2004). PR Metrics — Research for Planning & Evaluation of PR & Corporate Communication. Pobrane z http://amecorg.com/wp-content/uploads/2011/10/PRMetrics-Paper.pdf. 30.10.2018.Search in Google Scholar

7. Macnamara, J. (2014). Emerging international standards for measurement and evaluation of public relations: A critical analysis. Public Relations Inquiry, 3 (1), 7–29.10.1177/2046147X14521199Search in Google Scholar

8. Rockland, David (2015). „Introducing Barcelona Principles 2.0 — Why change was necessary” (PDF). Institute for PR. Pobrane 30.10.2018 z https://instituteforpr.org/wp-content/uploads/Introducing-Barcelona-Principles-2.0-Why-the-Change-was-Necessary.pdfSearch in Google Scholar

9. Wynne, Robert (2016). Explaining PR’s Barcelona Principles. Retrieved from: https://www.forbes.com/sites/robertwynne/2016/02/01/explaining-the-barcelona-principles/Search in Google Scholar

10. Wynne, Robert (2017). Straight Talk About Public Relations: What You Think You Know Is Wrong. Publisher: Maven House. 119–120.Search in Google Scholar

11. https://www.prnewsonline.com/barcelona-principles-2-0/Pobrane 30.10.2018.Search in Google Scholar

12. http://www.millwardbrown.com/mb-global/our-thinking/research-reports 1.11.2018.Search in Google Scholar