[1. Adler, B. (2016). Mobile in 2016: Why You Need Push & In-App Messaging to Combat Churn, http://info.localytics.com/blog/mobile-in-2016-why-you-need-push-in-app-messaging-to-combat-churn 27.10.2018.]Search in Google Scholar
[2. Anonymus (2015). „Dosszié”. Budapest: HVG Business, 2015/02.]Search in Google Scholar
[3. Boswijk, A., Thijssen, T., Peelen, E. (2007). The experience economy, a new perspective. Amsterdam: Pearson Education Benelux.]Search in Google Scholar
[4. Bower, G.H. (1981). Mood and Memory. Washington: American Psychologist.]Search in Google Scholar
[5. Burke, B. (2012). The Gamification of Businesshttps://www.forbes.com/sites/gartnergroup/2013/01/21/the-gamification-of-business/#63c0ebc14dc2 09.10.2018.]Search in Google Scholar
[6. Coonradt, C.A. (1984). The game of work. Layton: Liberty Press.]Search in Google Scholar
[7. Csíkszentmihályi, M. (1991). Flow — The Psichology of Optimal Experience. New York, London, Toronto, Sydney, New Delhi, Auckland: Harper Perennial.]Search in Google Scholar
[8. Fill, C. (2009). Marketing communications: interactivity, communities, and content. Harlow: Person Education Limited.]Search in Google Scholar
[9. Finch, C. (2015). Using Gamification 2.0 to Improve Your Business’s Productivity. https://smallbiztrends.com/2015/03/gamification-2-0-design-clutter.html 27.10.2018.]Search in Google Scholar
[10. Gentile, C., Spiller, N., Noci, G. (2007). How to Sustain the Customer Experience: An Overview of Experience Components that Co-create Value with the Consumer. European Management Journal, 395–410.10.1016/j.emj.2007.08.005]Search in Google Scholar
[11. Gilmor, J.H., Pine, B.J.II. (1998). Welcome to the experience economy. Harward Business Review, 97–105.]Search in Google Scholar
[12. Gilmor, J.H., Pine, B.J.II. (2002). The experience Is the marketing. BrownHerron Publishing.]Search in Google Scholar
[13. Huizinga, J. (1949). Homo Ludens — A study of the play element in culture. London, Boston and Henley: Routledge & Kegan Paul.]Search in Google Scholar
[14. Inhelder B., Piaget, J (1967.). The child conception of space. London: Routledge & Kegan Paul.]Search in Google Scholar
[15. Johnson, J.G., Burner, G.C., Kumar, A. (2006). Interactivity and Its Facets Revisited: Theory and Empirical Test. Journal of Advertising, 35–52.10.2753/JOA0091-3367350403]Search in Google Scholar
[16. Kotler, P., Keller, K.L. (2012). Marketing management. Upper Saddle River, N.J.: Prentice Hall.]Search in Google Scholar
[17. Krogue, K. (2012). 5 Gamification Rules From The Grandfather Of Gamification. http://www.forbes.com 28.02.2018.]Search in Google Scholar
[18 LaSalle, D., Britton, T.A. (2003). Priceless: turning ordinary products into extraordinary experiences. Boston: Harvard Business School Press.]Search in Google Scholar
[19. Linder J., Zichermann G. (2013). The Gamification Revolution: How Leaders Leverage Game Mechanics to Crush the Competition. New York, Chicago, Lisbon, San Fransisco, London, Madrid, Mexico City, Milan, New Delhi, San Juan, Seoul, Singapore, Sydney, Toronto: McGraw Hill Professional, 14.]Search in Google Scholar
[20. Millar, S. (1968). The psychology of play. Harmondsworth, Middlesex, England: Penguin Books Ldt.]Search in Google Scholar
[21. Mózes T., Magyaródi T., Soltész P., Nagy H., Oláh A. (2012). A Flow-élmény operacionalizálásának útjai. Magyar Pszichológiai Szemle, Vol. 67., 57–76.10.1556/mpszle.67.2012.1.5]Search in Google Scholar
[22. Perkins, D.N., Salomon, G. (1999.). Transfer of learning. Oxford, England: Pergamon Press]Search in Google Scholar
[23. Pink, D.H (2009). Drive — The Surprising Truth About What Motivates Us. Edinburgh, London, New York, Melbourne: Canongate.]Search in Google Scholar
[24. Sas, I. (2009). Ads and psychology. Budapest, Kommunikációs Akadémia Budapest.]Search in Google Scholar
[25. Schmitt, B (2011). Experience Marketing: Concepts, Frameworks and Consumer Insights. Foundation and Trends in Marketing, Vol. 5. No. 2., 55–112.]Search in Google Scholar
[26. Sebestyén, P. (2009–2010). A játék pszichológiája és módszertana. http://www.bodpetertk.ro/konyvtar/konyvtar20092010/SEM2/TAV3/A_jatek_pszichologiaja_es_modszertana.doc, 18.10.2018.]Search in Google Scholar
[27. Smilansky, S (2009). Experiental marketing. London-Philadelphia: Kogan Page.]Search in Google Scholar
[28. Smith, K., Hanover D. (2016). Experiental marketing: secrets, strategies and success stories from the world’s greatest bands. Hoboken, New Jersey: John Wiley&Sons Inc.10.1002/9781119176688]Search in Google Scholar
[29. Sousa, D.A. (2011). How the brain learns. Thousand Oaks, CA: Corwin.10.4135/9781452219684]Search in Google Scholar
[30. Sundbo, J. (2009). Innovation in the experience economy: a taxonomy of innovation organisations. The Service Industries Journal, Vol. 29, No. 3–4, 431–455.10.1080/02642060802283139]Search in Google Scholar
[31. Toffler, A. (1970). Future Shock. New York: Bantam Books.]Search in Google Scholar
[32. Tulving, E. (1983.). Elements of Episodic Memory. Oxford: Oxford University Press.]Search in Google Scholar
