<abstract xmlns="http://www.w3.org/1999/xhtml"><p>The article constitutes a presentation of the areas of research which can be used in course of planning and implementation of public relations activities in a company. Also, those which can be regarded as crucial and necessary have been highlighted. Research described in the article concerns to a large extent building image and relations with the representatives of a company’s environment. In the publication areas of research conducted by means of various techniques, e.g. CATI, CAWI have been presented. The material also presents a method which is supposed to systematize research projects. It makes it possible to use comprehensive data collected in a company in the decision-making process. The article also contains a presentation of analyses which are conducted in association with the process of preparing a company for potential image crises and carried out during and after the emergence of threats bearing the characteristics of an image crisis.</p></abstract>

The article constitutes a presentation of the areas of research which can be used in course of planning and implementation of public relations activities in a company. Also, those which can be regarded as crucial and necessary have been highlighted. Research described in the article concerns to a large extent building image and relations with the representatives of a company’s environment. In the publication areas of research conducted by means of various techniques, e.g. CATI, CAWI have been presented. The material also presents a method which is supposed to systematize research projects. It makes it possible to use comprehensive data collected in a company in the decision-making process. The article also contains a presentation of analyses which are conducted in association with the process of preparing a company for potential image crises and carried out during and after the emergence of threats bearing the characteristics of an image crisis.

Research Fields in the Area of Planning and Implementation of Internal and External Public Relations Activities

Faculty of Journalism, Information and Book Studies, Department of Social Communication and Public Relations

Marketing of Scientific and Research Organizations

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

The article constitutes a presentation of the areas of research which can be used in course of planning and implementation of public relations activities in a...

Research Fields in the Area of Planning and Implementation of Internal and External Public Relations Activities

Published Online: Apr 06, 2019

Page range: 15 - 34

DOI: https://doi.org/10.14611/minib.29.09.2018.09

Keywords
public relations, marketing, communication tools, media, research

© 2018 Dariusz Tworzydło, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Research Fields in the Area of Planning and Implementation of Internal and External Public Relations Activities

Published Online: Apr 06, 2019

Page range: 15 - 34

DOI: https://doi.org/10.14611/minib.29.09.2018.09

Keywordspublic relations, marketing, communication tools, media, research

© 2018 Dariusz Tworzydło, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Keywords
public relations, marketing, communication tools, media, research