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Marketing of Scientific and Research Organizations
Volume 26 (2017): Issue 4 (December 2017)
Open Access
The Impact of the Internet of Things on Value Added to Marketing 4.0
Wojciech Łukowski
Wojciech Łukowski
| Jan 19, 2018
Marketing of Scientific and Research Organizations
Volume 26 (2017): Issue 4 (December 2017)
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Published Online:
Jan 19, 2018
Page range:
187 - 204
DOI:
https://doi.org/10.14611/minib.26.12.2017.18
Keywords
marketing 4.0
,
marketing of things
,
digital marketing
,
marketing
© 2017 Wojciech Łukowski, published by De Gruyter Open
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.
Wojciech Łukowski
Institute of Aviation,
Poland