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Marketing of Scientific and Research Organizations
Volume 26 (2017): Issue 4 (December 2017)
Open Access
Importance of Country-of-Origin on Different Product Categories Purchase Decision
Zoran Krupka
Zoran Krupka
and
Darija Arežina
Darija Arežina
| Jan 19, 2018
Marketing of Scientific and Research Organizations
Volume 26 (2017): Issue 4 (December 2017)
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Published Online:
Jan 19, 2018
Page range:
35 - 54
DOI:
https://doi.org/10.14611/minib.26.12.2017.11
Keywords
country of origin
,
country of manufacturing
,
purchase decision
© 2017 Zoran Krupka et al., published by De Gruyter Open
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.
Zoran Krupka
Faculty of Economics & Business, University of Zagreb
Croatia
Darija Arežina
Dassault Systemes 3DEXCITE,
Brussels, Belgium