<abstract xmlns="http://www.w3.org/1999/xhtml"><p> This article explores the relationships which transform new scientific knowledge into new commercial products, services, and ventures to create wealth creation. The major technology and marketing commercialization dilemmas are defined and addressed. The Quicklook methodology and related processes to quickly assess the commercial viability and potential of a scientific research project is explained. Using the Quicklook methodology and process early in the research and development process improves the success odds of commercialization.</p></abstract>

This article explores the relationships which transform new scientific knowledge into new commercial products, services, and ventures to create wealth creation. The major technology and marketing commercialization dilemmas are defined and addressed. The Quicklook methodology and related processes to quickly assess the commercial viability and potential of a scientific research project is explained. Using the Quicklook methodology and process early in the research and development process improves the success odds of commercialization.

Successful Technology Commercialization – Yes or No? Improving the Odds. The Quick Look Methodology and Process

Marketing of Scientific and Research Organizations

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

This article explores the relationships which transform new scientific knowledge into new commercial products, services, and ventures to create wealth...

Successful Technology Commercialization – Yes or No? Improving the Odds. The Quick Look Methodology and Process

Published Online: Oct 14, 2017

Page range: 81 - 101

DOI: https://doi.org/10.14611/minib.25.09.2017.13

Keywords
commercialization, innovation, market assessment, Quicklook, research, technology wealth creation, marketing

© 2017

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Successful Technology Commercialization – Yes or No? Improving the Odds. The Quick Look Methodology and Process

Published Online: Oct 14, 2017

Page range: 81 - 101

DOI: https://doi.org/10.14611/minib.25.09.2017.13

Keywordscommercialization, innovation, market assessment, Quicklook, research, technology wealth creation, marketing

© 2017

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Keywords
commercialization, innovation, market assessment, Quicklook, research, technology wealth creation, marketing