<abstract xmlns="http://www.w3.org/1999/xhtml"><p> In the article were described issues associated with the use by scientific institutions content marketing strategy tools. This article shows the extent to which tools of modern marketing are used in the Internet communication by scientific institutions. Currently content marketing concept is accepted not only as a fashionable trend of modern marketing but above all, it is treated as an important tool to improve enough Internet message, to effectively interest to the users. A optimal selection and use content marketing tools it provides opportunities for enhancing efficiency in the reception (acceptance) of the generated message.</p></abstract>

In the article were described issues associated with the use by scientific institutions content marketing strategy tools. This article shows the extent to which tools of modern marketing are used in the Internet communication by scientific institutions. Currently content marketing concept is accepted not only as a fashionable trend of modern marketing but above all, it is treated as an important tool to improve enough Internet message, to effectively interest to the users. A optimal selection and use content marketing tools it provides opportunities for enhancing efficiency in the reception (acceptance) of the generated message.

Use of Content Marketing Strategy Tools in the Polish Research Institutes

Marketing of Scientific and Research Organizations

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

{"article-title":"Use of Content Marketing Strategy Tools in the Polish Research Institutes"}

In the article were described issues associated with the use by scientific institutions content marketing strategy tools. This article shows the extent to...

Use of Content Marketing Strategy Tools in the Polish Research Institutes

Published Online: May 30, 2017

Page range: 103 - 134

DOI: https://doi.org/10.14611/minib.22.12.2016.14

Keywords
content marketing, social media marketing, inbound marketing, content marketing tools, marketing, minib

© 2017

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Use of Content Marketing Strategy Tools in the Polish Research Institutes

Published Online: May 30, 2017

Page range: 103 - 134

DOI: https://doi.org/10.14611/minib.22.12.2016.14

Keywordscontent marketing, social media marketing, inbound marketing, content marketing tools, marketing, minib

© 2017

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Keywords
content marketing, social media marketing, inbound marketing, content marketing tools, marketing, minib