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Marketing of Scientific and Research Organizations
Volume 22 (2016): Issue 4 (December 2016)
Open Access
Transmedia Marketing and Re-Invention of Public Relations
Dalibor Jakus
Dalibor Jakus
and
Krešimir Zubcić
Krešimir Zubcić
| May 30, 2017
Marketing of Scientific and Research Organizations
Volume 22 (2016): Issue 4 (December 2016)
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Published Online:
May 30, 2017
Page range:
91 - 101
DOI:
https://doi.org/10.14611/minib.22.12.2016.13
Keywords
transmedia storytelling
,
media
,
public relations
,
transmedia marketing
© 2017
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.
Dalibor Jakus
Independent public relations consultant,
Zagreb, Croatia
Krešimir Zubcić
Croatian Public Television,
Zagreb, Croatia