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Journals
Marketing of Scientific and Research Organizations
Volume 19 (2016): Issue 1 (March 2016)
Open Access
The Role of University Marketing in Shaping Innovation Awareness
Lidia Białoń
Lidia Białoń
and
Emilia Werner
Emilia Werner
| May 30, 2017
Marketing of Scientific and Research Organizations
Volume 19 (2016): Issue 1 (March 2016)
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Published Online:
May 30, 2017
Page range:
33 - 58
DOI:
https://doi.org/10.14611/minib.19.01.2016.12
Keywords
innovativeness
,
awareness of innovation
,
higher education establishment innovative activity management
,
internal marketing and relationship marketing
© 2017
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.
Lidia Białoń
Warsaw Management University,
Warsaw, Poland
Emilia Werner
Warsaw Management University,
Warsaw, Poland