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Marketing of Scientific and Research Organizations
Volume 18 (2015): Issue 4 (December 2015)
Open Access
Creating Marketing Strategies for Higher Education Institutions
Lidia Białoń
Lidia Białoń
| May 30, 2017
Marketing of Scientific and Research Organizations
Volume 18 (2015): Issue 4 (December 2015)
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Published Online:
May 30, 2017
Page range:
129 - 145
DOI:
https://doi.org/10.14611/minib.18.04.2015.13
Keywords
marketing strategy for a higher education institution
,
transactional marketing
,
relationship marketing
,
spiritual marketing
,
typology of marketing strategies
© 2017
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.
Lidia Białoń
Warsaw Management University,
Warsaw, Poland