<abstract xmlns="http://www.w3.org/1999/xhtml"><p> In this paper has been discussed the meaning a human capital is performing in the CSR strategy building and the role of the personnel marketing in this situation. Dynamic changes in the company surroundings extorted a new look on intangible resources. Organizations understood human capital and social competences firmly influence on creating values of the organization, profits generating and achieving a competitive advantage in XXI century. Personnel marketing nowadays is the flagship for the CSR implementation and building a values of modern organization, especially such special like scientific unit.</p><p>In this paper we found main values taken by the Central Mining Institute as a crucial for its importance for social responsibility. Analysis was made on the base of the Central Mining Institute experiences in the developing strategic CSR that took account special features of scientific organization.</p></abstract>

In this paper has been discussed the meaning a human capital is performing in the CSR strategy building and the role of the personnel marketing in this situation. Dynamic changes in the company surroundings extorted a new look on intangible resources. Organizations understood human capital and social competences firmly influence on creating values of the organization, profits generating and achieving a competitive advantage in XXI century. Personnel marketing nowadays is the flagship for the CSR implementation and building a values of modern organization, especially such special like scientific unit.In this paper we found main values taken by the Central Mining Institute as a crucial for its importance for social responsibility. Analysis was made on the base of the Central Mining Institute experiences in the developing strategic CSR that took account special features of scientific organization.

The Role of Personnel Marketing in the Process of Building Corporate Social Responsibility Strategy of a Scientific Unit

Marketing of Scientific and Research Organizations

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

In this paper has been discussed the meaning a human capital is performing in the CSR strategy building and the role of the personnel marketing in this...

The Role of Personnel Marketing in the Process of Building Corporate Social Responsibility Strategy of a Scientific Unit

Published Online: May 30, 2017

Page range: 37 - 53

DOI: https://doi.org/10.14611/minib.17.03.2015.09

Keywords
CSR, social responsibility, human capital, strategic management, scientific unit

© 2017

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

The Role of Personnel Marketing in the Process of Building Corporate Social Responsibility Strategy of a Scientific Unit

Published Online: May 30, 2017

Page range: 37 - 53

DOI: https://doi.org/10.14611/minib.17.03.2015.09

KeywordsCSR, social responsibility, human capital, strategic management, scientific unit

© 2017

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Keywords
CSR, social responsibility, human capital, strategic management, scientific unit