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Marketing of Scientific and Research Organizations
Volume 16 (2015): Issue 2 (June 2015)
Open Access
Selected Indicators for Evaluating the Effectiveness of Marketing Communication
Aneta Olejniczak
Aneta Olejniczak
and
Darko Tomorad
Darko Tomorad
| May 30, 2017
Marketing of Scientific and Research Organizations
Volume 16 (2015): Issue 2 (June 2015)
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Published Online:
May 30, 2017
Page range:
19 - 32
DOI:
https://doi.org/10.14611/minib.16.02.2015.09
Keywords
marketing communication
,
indicators
,
advertisement
,
marketing
,
effectiveness of communications
© 2017
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.
Aneta Olejniczak
Institute of Aviation,
Warsaw, Poland
Darko Tomorad
Tridea,
Zagreb, Croatia