<abstract xmlns="http://www.w3.org/1999/xhtml"><bold>Research background:</bold> The growing segment of elderly consumers implies the need to permanently explore the needs and expectations of older people in relation to the offer of food products. This is because, as the research results show, the households of the elderly are characterized by the different fulfillment of needs compared to others.<bold>Purpose:</bold> The survey conducted among people over 60 in 2019 was aimed at determining the selected concerns of senior consumers related to the safety of food products.<bold>Research methodology:</bold> The research among people over 60 years of age was conducted in the Wielkopolska region (of Poland) in 2019 on a sample of 373 people. The respondents were selected using the quota selection method.<bold>Results:</bold> The vast majority of seniors point to a variety of concerns about the safety of food products. This is surprising, as the respondents equally often emphasize that food in Poland is safe.<bold>Novelty:</bold> The observations are an important implication for producers or commercial agents – their task is to prepare messages to confirm that the food products offered meet the quality requirements. The process of educating older people can be made difficult – primarily through their well-established (over the years) nutritional practices related to the purchase and consumption of those products that are essential for life.</abstract>

Research background: The growing segment of elderly consumers implies the need to permanently explore the needs and expectations of older people in relation to the offer of food products. This is because, as the research results show, the households of the elderly are characterized by the different fulfillment of needs compared to others.Purpose: The survey conducted among people over 60 in 2019 was aimed at determining the selected concerns of senior consumers related to the safety of food products.Research methodology: The research among people over 60 years of age was conducted in the Wielkopolska region (of Poland) in 2019 on a sample of 373 people. The respondents were selected using the quota selection method.Results: The vast majority of seniors point to a variety of concerns about the safety of food products. This is surprising, as the respondents equally often emphasize that food in Poland is safe.Novelty: The observations are an important implication for producers or commercial agents – their task is to prepare messages to confirm that the food products offered meet the quality requirements. The process of educating older people can be made difficult – primarily through their well-established (over the years) nutritional practices related to the purchase and consumption of those products that are essential for life.

The Fears of Elderly People in the Process of Purchasing Food Products

Poznań University of Economics and Business

Folia Oeconomica Stetinensia

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

{"article-title":"The Fears of Elderly People in the Process of Purchasing Food Products"}

Research background: The growing segment of elderly consumers implies the need to permanently explore the needs and expectations of older people in relation to...

The Fears of Elderly People in the Process of Purchasing Food Products

Published Online: Jan 29, 2021

Page range: 298 - 313

Received: Feb 22, 2020

Accepted: Mar 22, 2020

DOI: https://doi.org/10.2478/foli-2020-0049

Keywords
consumer behavior, seniors, older people, food safety, food consumption

© 2020 Magdalena Olejniczak et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

The Fears of Elderly People in the Process of Purchasing Food Products

Published Online: Jan 29, 2021

Page range: 298 - 313

Received: Feb 22, 2020

Accepted: Mar 22, 2020

DOI: https://doi.org/10.2478/foli-2020-0049

Keywordsconsumer behavior, seniors, older people, food safety, food consumption

© 2020 Magdalena Olejniczak et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Keywords
consumer behavior, seniors, older people, food safety, food consumption