Cite

The free development of the economic activity imposes to establish a relation of subordination of the means by the purposes. The consumption appears both as triggering and simulating element of production, and as control element of this, being the one generating the quantitative and qualitative determinations, and also the sense and intensity of the rhythms where they develop and cyclically resume. The consumption, which is the level where people reach their material purposes generated by the economic interests, must be the fundamental element in conceiving and developing the economic activity.

The link between consumption and market is made through the demand for goods containing a large and complex bid of actions from the consumption field that is going to be performed in the market, making of this a barometer of economic and social development.

When following the internal evolution of consumption, it presents a high degree of interest to surprise the consumption habits and to project its future structures in order to define the evolutionary coordinates of the commercial activity, being the motor force of the production, signifying wear and destruction, involving the change of goods and services consumed with new created goods and services.