Corporate Communication Management. A Management Approach

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Managerial communication assumes the analyses of the managers’ communicational behaviour, which has as aim fulfilling of tasks and organizational objectives, by working with people. A major objective is: to develop and share the necessary knowledge for growing managerial efficiency - (Smeltzer, 1996). As some of the specialists have noticed, (Smeltzer 1983), The management sees communication as tool for achieving the aim, something that is needs to be used in relation with the objectives organization has, taking in consideration the issues related with the analysis of costs and benefits. Various studies have searched to look into this domain within the frames of social responsibility, which does not ignore the responsibility to have respect for the people as well as for the planet. Managers are people which have responsibilities for taking decisions, for the organization as well as for their subsidiaries (Hill, 2003). Those people are spending a large part of their time interacting with various types of public, with the structuring of the problems which appear on the various processes, as well as with the establishing of the strategic and main financial decisions and company objectives. The company success assumes the development, motivation and in the very end keeping close well performing employees. It is also necessary that managers are keeping themselves extremely connected to the informational sources in order to be able to react as soon as possible and eventually adjust the objectives and the strategy (Suchan 2006).

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