Fast and continuous development of the low cost airlines is due to the low prices that have attracted more and more clients. These companies react to the market conditions and search to develop their operating fields towards areas with high potential. Low cost operators are very dynamic meaning that they continuously develop not only their network but also their price strategy. Competition in aerial transport is very tight especially because of low cost lines that attract customers with low charges for the consumers who do not want to invest a lot of money in a plane ticket.
Airlines industry in Europe is continuously adapted to the reality and conditions of the low cost airlines that consists of most European customers and constantly increase their market.