The new generation, who grew up with social media and the intensive use of information technology, is pouring into the job market, disrupting the corporate culture and leadership models that have been known until now.
If these young experts have unique working methods and a language of their own, they are also at the center of the value creation network. How can a leader cope with these changes and exploit the remarkable potential of this new generation? No Fear builds on the personal experiences of leaders of major international companies and points the way forward for any leader who wants to grow its business and its employees in the digital age.
The digital revolution will pose new challenges to the leaders of the companies. First of all, the proliferation of technological innovations and their rapid diffusion are a major challenge to understand, assimilate and use them wisely. Second, the exponential growth of Internet-based businesses poses a major challenge for those in the old economy that are at risk of a rapid break in their core business.
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