The article is devoted to the problems of development of social activity of population. The low activity of local population is now characterized by the following social trends: aloofness from public life, individualism, leading-strings mentality, consumer attitude, legal nihilism. The characteristic of the main reasons for the current situation is given in the article. It is noted that one of the effective tools to attract social investment and development is a grant support for local initiatives, which plays an important role in increasing the social activity of population. This article focuses on the development of grant support in the rural areas at the modern stage. The author analyzed the current status of grant support of rural initiatives in Russia and the Orel region. It is noted that the grant support has great potential, although it is at an early stage of its development. In the conclusion, actions for the development of social activity at the local level are planned.
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