Concept of the Development of Oświęcim Through an Offering of Increasing Cultural and Utilitarian Qualities

The author discusses the city of Oświęcim in terms of the abovementioned aspects, trying to justify that the city of Oświęcim is following the path of development. There are many issues which cover urban renewal through offering an increase of quality: – an improvement of the quality of the public space within a city; the regeneration and modernisation of buildings and technical infrastructure within its Old Town area; – increasing the rest, recreation and tourism offering of the city in areas along the Soła River [16]; – uphold the identity and culture of the area; – use the creative potential that supports economic growth, including the creation of new employment opportunities, creating conditions for new economic investment. Reinforcing the intellectual capital of the city; – use the potential that is Oświęcim’s location at the crossing of transit routes of national and voivodship-level significance.