Food waste is one of the main contributors to economic disparities, social inequalities and environmental pollution. Numerous studies have sought to understand the drivers of food waste at various stages in the food supply chain, including the consumption stage. Based on a quantitative analysis of 252 Romanian consumers, the present study shows that gender is an important factor that affects the individuals’ attitudes and behaviours in regard to food and a potential factor that could affect the amount of food wasted. The study found that attitudes towards food waste evolve as individuals age, and that, at each stage, women tend to be more concerned about the negative impact of food waste on social equity or the family budget than men. In addition, women were found to display behaviours in regard to food acquisition and preparation that can result in higher food waste in a larger degree than men, even though the study found no differences in the actual amount of food wasted by the two genders. The results of the study are important because they show the need to adapt the public awareness campaigns on food waste on the particularities of each gender across several age groups.
If the inline PDF is not rendering correctly, you can download the PDF file here.
1. Barr S. (2007) Factors influencing environmental attitudes and behaviours: a UL case study of household waste management Environment and Behavior 39(4) 435-473.
2. Cappellini B. Parsons E. (2012) Practising thrift at dinner time: Meal time leftovers sacrifice and family membership The Sociological Review 60(2) 121-134.
3. Cholette S. Ozluk O. Ozsen L. Ungson G.R. (2003) Exploring purchasing preferences: Local and ecologically labelled foods Journal of Consumer Marketing 30(7) 563-572.
4. FAO (2019) “Key facts on food loss and waste you should know!” Retrieved from www.fao.org/save-food/resources/keyfindings/en Accessed July 17 2019.
5. Fusions (2016) “Food waste definition” Retrieved from www.eufusions.org/index.php/about-food-waste/280-food-waste-definition Accessed July 17 2019.
6. Graham-Rowe E. Jessop D.C. Sparks P. (2014) Identifying motivations and barriers to minimising household food waste. Resources Conservation and Recycling 84 15-23.
7. Graham-Rowe E. Jessop D.C. Sparks P. (2015) Predicting household food waste reduction using an extended theory of planned behaviour Resources Conservation and Recycling 101 194-202.
8. Jorissen J. Priefer C. Brautigam K.R. (2015) Food waste generation at household level: Results of a survey among employees of two European research centers in Italy and Germany Sustainability 7(3) 1695-2715.
9. Katajajuuri J.-M. Silvennoinen K. Hartikainen H. Heikkila L. Reininkainen A. (2014) Food waste in the Finish food chain Journal of Cleaner Production 73 322-329.
10. Koivupuro H.-K. Hartikainen H. Silvennoinen K. Katajajuuri J.-M. Heikintalo N. Reinikainen A. Jalkanen L. (2012) Influence of sociodemographical behavioural and attitudinal factors on the amount of avoidable food waste generated in Finnish households. International Journal of Consumer Studies 36(2) 183-191.
11. Lee S. Paik H.S. (2011) Korean household waste management and recycling behaviour Building and Environment 46 1159-1166.
12. Lyndhurst B. (2007) WRAP food behaviour consumer research – Findings from the qualitative phase WRAP.
13. McCarthy B. Liu H.B. (2017) Food waste and the “green” consumer Australasian Marketing Journal 25(2) 126-132.
14. Porpino G. (2016) Household food waste behavior: Avenues for future research Journal of the Association for Consumer Research 1(1) 41-51.
15. Principato L. Secondi L. Pratesi C.A. (2015) Reducing food waste: an investigation on the behaviour of Italian youths British Food Journal 117(2) 731-748.
16. Qi D. Roe B.E. (2016) Household food waste: Multivariate regression and principal components analysis of awareness and attitudes among U.S. consumers. PLoS ONE 11(7) e0159250.
17. Secondi L. Principato L. Laureti T. (2015) Household food waste behaviour in EU-27 countries: A multilevel analysis Food Policy 56 25-40.
18. Setti M. Falasconi L. Vittuari M. Andrea S. Cusano I. (2016) Italian consumers’ income and food waste behaviour British Food Journal 118(7) 1731-1746.
19. Silvennoinen K. Katajajuuri J.-M. Hartikainen H. Heikkila L. Reinkainen A. (2014) Food waste volume and composition in Finnish households British Food Journal 116(6) 1058-1068.
20. Visschers V.H.M. Wickli N. Siegrist M. (2016) Sorting out food waste behaviour: A survey on the motivators and barriers of self-reported amounts of food waste in households Journal of Environmental Psychology 45 66-78.