The Kano Model Use to Evaluate the Perception of Intelligent and Active Packaging of Slovak Customers


Intelligent innovation represents any autonomic change with positive impact to the customer. They increase the comfort of the customer and concurrently they represent more effective, more economical, healthier and safer solution. This term is not so usual in Slovakia, however intelligent innovation are present on the market. For that in the article intelligent innovation assessment, we focused on intelligent and active packaging, the occurrence of which we have mostly noticed on the Slovak market. The paper deals with the evaluation of the perception of packaging innovations by using the Kano model. According to research results, intelligent and active packaging influence customers and therefore constitutes a tool of competitiveness in Slovakia. However, considering the specification of their requirements, the degree of impact is very variable and specific to customers of different gender and age.

If the inline PDF is not rendering correctly, you can download the PDF file here.

  • 1. Ahvenainen, R. (2000). Novel food packaging techniques. Woodhead Publishing Limited.

  • 2. Brennan, J.C., & Crandison, A.S. (2011). Food processing handbook. Wiley.

  • 3. Chen, L.S. et al. (2010). Kano Model : a Novel Approach for Discovering ttractive Quality Elements. Total Quality Management, 21 (11), pp. 1189-1214.

  • 4. Cogliandro, J. A., (2007). Intelligent Innovation: Four Steps to Achieving a Competitive Edge. Ross Publishing.

  • 5. Ducár, S., Naščáková, J., & Malák, M. (2006). Návrh systému merania spokojnosti zákazníkov Kano modelom. Transfer inovácií, 9, 137-139.

  • 6. Goodpasture, J. (2003). Quantitative Methods in Project management. USA: J. Ross Publishing.

  • 7. Kačeňák, I. (2011). Trendy rozvoja potravinárskej obalovej techniky. Bratislava: Vydavateľstvo Ekonóm.

  • 8. Kalamárová, M., Loučanová, E., & Parobek, J. (2017). Consumer perception of active and intelligent packaging in Slovakia. Global Scientific Conference: Management and Economics in Manufacturing, 1, pp. 25-30.

  • 9. Kauppinen-Räisänen, H., & Luomala, H. T. (2010). Exploring consumers' product-specific colour meanings. Qualitative Market Research: An International Journal, 13, pp. 287-308.

  • 10. Löfgren, M., & Witell, L. (2005). Kano's Theory of Attractive Quality and Packaging. The Quality Management Journal, 12 (3).

  • 11. Loučanová, E. (2016). Inovačné analýzy a stratégie. Zvolen: Technická Univerzita vo Zvolene.

  • 12. Loučanová, E. (2016). Stratégie environmentálne orientovanej produktovej politiky inovácií vo vzťahu eko-inovácií a biomimikry. Posterus, 9(2).

  • 13. Loucanova, E., Kalamarova, M. & Parobek, J. (2017). The Innovative Approaches to Packaging – Comparison Analysis of Intelligent and Active Packaging Perceptions in Slovakia. Studia Universitatis „Vasile Goldis” Arad – Economics Series, 27(2), pp. 33-44.

  • 14. Loučanová, E., Kalamárová, M., & Parobek, J. (2017). Inteligentné inovácie a ich riešenia ako nástroj konkurencieschopnosti. Zvolen : Technická univerzita vo Zvolene.

  • 15. Loucanova, E., Parobek, J. & Kalamarova, M. (2016). The Perception of Respondents of Packaging Innovations in Slovakia. Studia Universitatis „Vasile Goldis” Arad – Economics Series, 26(3), pp. 33-43.

  • 16. Luo Zongwei, (2014). Smart Manufacturing Innovation and Transformation: Interconnection and Intelligence. Business Science Reference, IGI Global, UAS.

  • 17. Prakash, G., & Pathak, P. (2017). Intention to buy eco-friendly packaged products among young consumers of India: A study on developing nation. Journal of Cleaner Production, 141, pp. 385–393.

  • 18. Sosnovcová, J. (2008). Aktivní a inteligentní obalové systémy pro balení potravin. Brno: Vedecký výbor pro potraviny.

  • 19. Tomek, G., Vávrová, V. (2009). Jak zvýšit konkurenční schopnost firmy. Praha : C. H. Beck.

  • 20. Trommsdorf, V., & Steinhoff, F. (2009). Marketing inovací. C. H. Beck, Praha.

  • 21. Ullah, S. A. M. M., & Tamaki J. (2011). Analysis of Kano-model-based customer needs for product development. Systems Engineering, 14 (2), pp. 154–172.

  • 22. Yam, K.L., Takhistov, P.T., & Miltz, J. (2005). Intelligent Packaging: Concepts and Applications. Journal of Food Science, 70(1).

  • 23. Zaušková, A., & Loučanová, E. (2008). Inovačný manažment. Vydavateľstvo TU, Zvolen.


Journal + Issues