The Innovative Approaches to Packaging – Comparison Analysis of Intelligent and Active Packaging Perceptions in Slovakia

Open access

Abstract

Packaging has always served a practical function - to hold goods together and protect it when moving toward the customer through distribution channel. Today packaging is also a container for promoting the product and making it easier and safer to use. The sheer importance of packaging functions is still growing and consequently the interest of the company is to access to the packaging more innovative and creative. The paper deals with the innovative approaches to packaging resulting in the creation of packaging with interactive active features in the form of active and intelligent packaging. Using comparative analysis, we monitored the perception of the active packaging functions in comparison to intelligent packaging function among different age categories. We identified the age categories which are most interested in these functions.

If the inline PDF is not rendering correctly, you can download the PDF file here.

  • 1. Baltes N. DragoeA. G. M. Adelean D. I. (2014) Study regarding the determination of the financial performance of a company through market rates Studia Universitatis “Vasile Goldis” Arad Economics Series 24(3).

  • 2. Borlea S N. Mare C. Achim M. V. Puscas A. (2016) Direction of causality between financial development and economic growth. Evidence for developing countries Studia Universitatis “Vasile Goldis” Arad Economics Series 26(2)

  • 3. Calver G. (2004). What is packaging design? RotoVision 2004. 255 p. ISBN 978-2-88046-618-0.

  • 4. Ducar S. Nascakova J. Malak M. (2006). Navrh systemu merania spokojnosti zakaznikov Kano modelom. Transfer inovacii 9/2006. s. 137-139. ISBN 80-7093-6.

  • 5. Dzurova M. (1997). Obal a balenie ako sucasť logistiky. Bratislava: Eurounion 1997. 144 s. ISBN 80-85568-80-2.

  • 6. Goodpasture J. (2003). Quantitative Methods in Project management. USA: J. Ross Publishing 2003. 288 s. ISBN 1-932159-15-0.

  • 7. Grapentine T. (2015). Why the Kano model wears no clothes. Quirks Marketing Research Media 34/2015. (online) http://www.quirks.com/articles/2015/20150407.aspx

  • 8. Helus Z. (2015). Socialni psychologie pro pedagogy. Praha: Grada 2015. 400 s. ISBN 978-80-247-4674-6.

  • 9. Ipate N. David K. G. Ipate I. Bogdan A. (2015). The bioeconomy model in future sustainable development Studia Universitatis “Vasile Goldis” Arad Economics Series 25 2/2015.

  • 10. Kacenak I. (2011). Trendy rozvoja potravinarskej obalovej techniky. Bratislava: Vydavateľstvo EKONÓM 2011. ISBN 978-80-225-3326-3.

  • 11. Kollar V. (1999). System a specifikacia produktovej politiky. Bratislava: Sprint 1999 ISBN 80-888848-05-9.

  • 12. Kotler P. (2001) Marketing magement. Praha: Grada Publishing 2001. 720 s. ISBN 80-247-0016-6.

  • 13. Loucanova E. (2015) Navrh metodiky nastrojov pre efektivne riadenie inovacii na zaklade poziadaviek zakaznikov Posterus 8 4/2015 ISSN 1338-0087.

  • 14. Loucanova E. (2016) Inovacne analyzy a strategie. Zvolen: Technicka univerzita vo Zvolene 2016. 149 s. ISBN 978-80-228-2899-4.

  • 15. Loucanova E. Parobek J. Kalamarova M. (2016). The perception of respondents of packaging innovations in Slovakia. Studia Universitatis "Vasile Goldis" Arad - Economics Series 26 3/2016.

  • 16. Regattieri A. Santarelli S. (2013). The Important Role of Packaging in Operations Management Operations Management 3/2013.

  • 17. Sosnovcova J. (2008) Aktivni a inteligentni obalove systemy pro baleni potravin Vedecky vybor pro potraviny Brno: 2008.

  • 18. Stofkova K. (2013). Sieťove podnikanie. Manazment a sieťove podnikanie vo vedomostnej ekonomike. Zilina: Zilinska univerzita 2013 ISBN 978-80-554-0804-0 s. 25-60.

  • 19. Straka M. (2013): Logistika distribucie Ako efektivne dostať vyrobok na trh Bratislava EPOS 2013 400 s. ISBN 978-80-562-0015-5.

  • 20. Yam K.L. Takhistov P.T. Miltz J. (2005). Intelligent Packaging: Concepts and Applications Journal of Food Science vol. 70 no. 1 2005.

  • 21. Zeman S. (2005). Balenie a obalova technika. Nitra: Slovenska poľnohospodarska univerzita 2005. 177 s. ISBN 80-8069-634-9.

Search
Journal information
Metrics
All Time Past Year Past 30 Days
Abstract Views 0 0 0
Full Text Views 613 311 7
PDF Downloads 222 114 3