Transforming News Journalism from Newspapers into Online Media Outlets in Kosovo

The development trend of online journalism in Kosovo continues with great strides in relation to newspaper journalism. Some newspapers are continuing to survive and still on market despite the decline of readers as part of a worldwide trend of readers moving to online platforms. This study will analyze the content of journalistic texts in newspapers and online media, measuring their core values. This study is about the transformation, namely the change of journalism standards from traditional media (newspapers) to online media. Journalism theorists argue that the standards of journalism should be the same in newspapers and online media. But the practice in Kosovo is completely different. The main hypothesis of this study is that professional standards in online journalism in Kosovo have fallen; in newspaper journalism, however, there is still a high level of professionalism in writing and reporting. To test these two hypotheses, texts from two newspapers and two online media shall be analyzed. Therefore, the analysis will be done on texts from “Zëri” and “Koha Ditore” newspapers, and their online versions, “zëri.info” and “koha.net”.