Media Monitoring as an Element of Strategic Business Management

Analysis of information published in the media is an important tool. Information that is collected and properly aggregated contributes to the assessment of companies’ projects and allows to observe and to evaluate changes occurring in the environment. This article discusses benefits that companies can achieve through professional media monitoring and its products using a practical example. The article presents the company’s media findings scope for 2017-2018 and conclusions that can be drawn in the context of recommendations for long-term decisions.