Is Facebook Really Facing the Needs of its Current Users?

Open access

Abstract

In the fast changing world social media change even faster and the changes they undergo try to address the demands of their users. The process of addressing the requirements is as complex as the users in question and their approach to social media. This study tries to look at possible reasons for the downfall in the number of active users in the biggest numbers of Facebook users nowadays the age 11 – 34 population. As this group constitutes the biggest target for Facebook’s activity it is crucial to understand if and how their expectations change. The complexity of the tool versus other social media is considered together with the problem of addressing the needs of its users in the time of their transition from childhood to adulthood.

If the inline PDF is not rendering correctly, you can download the PDF file here.

  • PALERMO C. J. (2016). How isSocial Networking SitesEffectingTeen’sSocial and Emotional Development: A SystemicReview. St. Catherine University [online: February 11 2019] https://sophia.stkate.edu/msw_papers/650

  • CORDEIRO M. SARMENTO R. P. BRAZDIL P. GAMA J. (2018) Evolving Networks and Social Network Analysis Methods and Techniques [online February 12 2019] https://www.intechopen.com/books/social-media-and-journalism-trends-connections-implications

  • LEE S.J. (2009) Journal of Computer-MediatedCommunication Volume 14 Issue 3 [online: February 13 2019] https://doi.org/10.1111/j.1083-6101.2009.01451.x

  • STATISTA Number of monthly active Facebook users worldwide as of 2nd quarter 2018 [online: October 28 2018] https://www.statista.com/statistics/264810/number-of-monthly-active-facebook-users-worldwide/

  • STATISTA Distribution of Facebook users worldwide as of October 2018 by age and gender [online: October 28 2018] https://www.statista.com/statistics/376128/facebook-global-user-age-distribution/

  • EMARKETER (2018) Facebook Losing Younger Users [online: October 28 2018] https://www.emarketer.com/content/facebook-losing-younger-users-at-even-faster-pace

  • AROLDIP COLOMBO F. FORTUNATE L. (2011)Generational Belonging between Media Audiences and ICT Users Broadband Society and Generational Changes

  • KALLAS P. (2018) Top 15 Most Popular Social Networking Sites and Apps Dreamgrow [online: October 28 2018] https://www.dreamgrow.com/top-15-most-popular-social-networking-sites/

  • PRESS (2017) Messenger jest w Polsce popularniejszy od aplikacji Facebooka [online: October 28 2018] http://www.press.pl/tresc/47432,messenger-jest-w-polsce-popularniejszy-od-aplikacji-facebooka

  • PRENSKY M. (2001) Digital Natives Digital Immigrants Part 1 On the Horizon

  • TARGETINTERNET (2018) How different age groups are using social media [online: October 28 2018] https://www.targetinternet.com/how-different-age-groups-are-using-social-media

  • ANDERSON E. (2015) Teenagers spend 27 hours a week online The Telegraph [online: October 28 2018] https://www.telegraph.co.uk/finance/newsbysector/mediatechnologyandtelecoms/digital-media/11597743/Teenagers-spend-27-hours-a-week-online-how-internet-use-has-ballooned-in-the-last-decade.html

  • BACK M. ET AL. (2010) Facebook Profiles Reflect Actual Personality Not Self-Idealization Psychological Science 2010 vol. 21

  • WERSM (2018) The 10 Top Reasons Why We Use Social Networks [online: October 28 2018] https://wersm.com/the-10-top-reasons-why-we-use-social-networks/

  • SHAPIRO J. (2015) Teenagers In The U.S. Spend About Nine Hours A Day In Front Of A Screen Forbes [online: October 28 2018] https://www.forbes.com/sites/jordanshapiro/2015/11/03/teenagers-in-the-u-s-spend-about-nine-hours-a-day-in-front-of-a-screen/#48d65396a7c9

  • RACHNA J. (2010) 4 Ways Social Media Is Changing Your Relationships SocialMediaExaminer [online: October 28 2018]https://www.socialmediaexaminer.com/4-ways-social-media-is-changing-your-relationships/

Search
Journal information
Metrics
All Time Past Year Past 30 Days
Abstract Views 0 0 0
Full Text Views 78 78 22
PDF Downloads 53 53 12