The article is an attempt to confront Lev Manovich’s soft technological determinism with two contemporary media - the smartphone and the mobile application called Instagram. The analysis is based on the characteristics of a term called “new media” identified by Manovich, with emphasis on variation and cultural transcoding. The verification of accuracy and the use of the soft technological determinism in the context of selected new media has varied by the discourse on contemporary new media and constitutes an interesting point of view. The evolution and the development of both variation and cultural transcoding (two elements conditioning their universality which continually shows an upward trend) regarding mobile media, give an opportunity to forecast their productive potential.
If the inline PDF is not rendering correctly, you can download the PDF file here.
CASTELLS M. (2008) Społeczeństwo sieci Warszawa Wydawnictwo Naukowe PWN.
INNIS H (1951) The Bias of Communication Toronto University of Toronto Press.
KALLAS P. (2017) Top 15 most popular social networking sites [online: December 3 2017] https://www.dreamgrow.com/top-15-most-popular-social-networking-sites/ compare: https://www.statista.com/statistics/253577/number-of-monthly-active-instagram-users/ [online: December 13 2017].
KRUG S. (2017) Don’t make me think: A Common Sense Approach to Web Usability California New Readers Publishing.
LISTER M. DOVEY J. GIDDINGS S. GRANT I. KELLY K. (2009) Nowe media Kraków Wydawnictwo Uniwersytetu Jagiellońskiego.
MAJCHRZYK Ł. (2017) Cechy dobrze zaprojektowanej strony mobilnej [online: December 3 2017] https://mobirank.pl/2014/07/17/cechy-dobrze-zaprojektowanej-strony-mobilnej/.
MANOVICH L. (2006) Język nowych mediów Warszawa Wydawnictwa Akademickie i Profesjonalne.
MARKETING CHARTS (2016) These Are Our Most Popular Smartphone Activities [online: December 3 2017] https://www.marketingcharts.com/industries/media-and-entertainment-71063.
MCLUHAN M. (1964) Understanding Media: The Extensions of Man New York McGraw-Hill. Statista Number of smartphone users worldwide from 2014 to 2020 (in billions) [online: December 3 2017] https://www.statista.com/statistics/330695/number-of-smartphone-users-worldwide/. Statista Percentage of all global web pages served to mobile phones from 2009 to 2017 [online: December 3 2017] https://www.statista.com/statistics/241462/global-mobile-phone-website-traffic-share/.
HACKERNNON (2017) How Much Time Do People Spend on Their Mobile Phones in 2017? [online: December 3 2017] https://hackernoon.com/how-much-time-do-people-spend-on-their-mobile-phones-in-2017-e5f90a-0b10a6.
LEVY P. (1998) Becoming Virtual New York: Plenum Trade 1998