Unveiling the Direct Effect of Corporate Entrepreneurship’s Dimensions on the Business Performance: A Case of Big Five Banks in Pakistan

The ground aim of this study was to investigate the relationship between individual factors of corporate entrepreneurship and business performance. This investigation was expected to bring in un-revealed results as the past literature does not provide any sufficient evidence for the proposed model. The study used survey method to collect data from the big five banks in Pakistan. For this reason a total of 256 responses were collected from the bank branch managers on the topic, using stratified random sampling technique. Through using PLS structural Equation Modeling, the study employed the use of SmartPLS 3.0 for executing tests pertaining to reliability and validity, this was ensured by evaluating measurement model. Next, the study assessed structure model, under which the research has revealed that out of the 5 mentioned dimensions of corporate entrepreneurship only three have resulted in a significant relationship with business performance; this was followed by assessment of r-squared values and predictive relevance of the model keeping in view the recommendations from the popular literature. Implications for further research and management professionals are mentioned in detail.