The study of consumer behaviour has become in recent decades increasingly important. Therefore, it is particularly important to understand what processes are acting in the black box of consumers of tourism services before taking any marketing decision. This paper presents a marketing research that aims to identify key dimensions of consumers of tourism services. The marketing research is based on online questionnaire sent by a representative sample shows a number of answers about consumers' purchasing intentions, the main influences on consumer attitudes, motives in choosing the holiday package, the main sources of information accessed in the process of choosing the tourism services, etc.
Swarbrooke, J., Beard, C., Leckie, S., Pomfret, G., (2003) Adventure Tourism- The New Frontier. London: Butterwork-Heinemann.
Swarbrooke, J., Beard, C., Leckie, S. and Pomfret, G. (2003) Adeventure Tourism- The New Frontier. Butterwork-Heinemann.
Swarbrooke , J.S. (1995) Sustainable tourism and the development and regeneration of rural regions in Europe: A marketing approach. In Proceedings of the ‘Expert Meeting on Sustainability in Tourism and Leissure’(G. Richards,ed.), Tilburg University Pressterworth-Heinemann.
***American Marketing Association, http://www.marketingpower.com/_layouts/Dictionary.aspx?dLetter=C, accesat la data de 01.04.2012