1 doc. RNDr. Miroslav Rusko, PhD., Slovak University of Technology in Bratislava, Faculty of Materials Science and Technology in Trnava, Institute of Safety, Environment and Quality, Paulínska 16, 917 24 Trnava, Slovak Republic
Environmentally oriented product policy is in general determined by the relationships between its aims – subjects – objects - tools. It is based on the integrated approach to the product life cycle, which anticipates an enormous amount of information. It has to solve the questions of the international trade as well as the rules of the International Trade Organization. New forms of preventive environmental strategies and especially Green Marketing are being introduced helping to solve environmental problems and environmental motivation of producers. Many producers face great attention of the public regarding their approach to the environment. Despite the fact that the customers buy products fairly prudently and their behaviour is markedly affected by prices, a particular part of the population prefers the products that do not burden the environment. This brings about a situation, in which the producers within their mutual competition and in relation to customers are enforced to behave responsibly.
If the inline PDF is not rendering correctly, you can download the PDF file here.
1. CASCIO J. WOODSIDE G. MITCHELL P. 1996. ISO 14000 Guide. New York.
2. HYRŠLOVÁ J. 2004. Benefits of Environmental Management Systems in the Czech Republic. In: Conference Akademická Dubnica 2004. Dubnica: pp. 163 – 166. ISBN 80-227-2076-3
3. KOTOVICOVÁ J. et al. 2003. Clean Production. Brno: MZLU. ISBN 80-7157-675-1
4. PFEIFFER W. 1983. Strategisch orientiertes forschungs- und Entwicklungsmanagement Probleme und Losungsansatze aus Sicht der Wissenschaft. In BLOHM H. - DANERT G. 1983. Forschungs – und Entwicklungsmanagement. Stuttgart. pp. 124 – 133.
5. KORAUŠ A. 2003. Customer Relationships Management as Key Factor of Success. Eurozpravodaj 2/2003. ISSN 1213-6913
6. REMTOVÁ K. 2003. Ecodesign. Prague: Ministry of Environment of the Czech Republic. p. 15. ISBN 80-7212-230-4
7. REMTOVÁ K. 2003. LCA – Life-Cycle Assessment. Prague: Ministry of Environment of the Czech Republic. p. 13. ISBN 80-7212-230-0
8. RUSKO M. AMBRÓŠ L. 2002. Ecolabelling as a Part of the Environmentally Oriented Product Policy in the Slovak Republic. In.: TŘEBICKÝ V. - NOVÁK J. (eds.) Visegrad Agenda 21-Transition from Centrally Planned Economy to Sustainable Society? Conference Proceedings. Prague: 327 p. pp.272-275. ISBN 80-901914-8-7
9. RUSKO M. BALOG K. 2003. Ecolabelling in the Slovak Republic. In CO-MAT-TECH 2003. Trnava. ISBN 80-227-1949-8
10. WENZEL H. HAUSCHILD M. ALTING L. 1997. Environmental Assessment of Products. London: Chapman & Hall. p. 533. ISBN 0-412-80800-5
11. Environmental labels and declarations. How ISO standards help. - ISO Central Secretariat Genève. 2012. 25 p. ISBN 978-92-67-10586-4
12. GEN. - [on-line] What Is Ecolabelling. - Available on - URL: http://www.globalecolabelling.net/what_is_ecolabelling/index.htm