Investment Strategies of Housing Developers in Light of Demographic Changes in Polish Society (Selected Problems)

The main topic assumed in the deliberations of the present article is the phenomenon of dynamic changes in the demographic structure of the Polish society and their influence on the direction of changes in the development of selected aspects of the residential real estate market and its financing.

As it turns out, the increasingly evident aging of the Polish society, on the one hand, and high emigration of working-age youth, who set up families abroad, on the other, have their multidirectional determinants and implications also in the context of the residential real estate market. This interesting and relatively new - as far as the Polish economy is concerned - phenomenon requires a more in-depth diagnosis and analysis by various experts

Based on the newest available GUS, NBP, ZBP, BIK and KNF reports and statistics, as well as documents of developers, the development strategies of real estate development companies and the functioning of the banking sector engaged in financing the residential real estate market were analyzed in terms of their suitability to the occurring and forecasted demographic changes in society.

The aim of the study is to indicate the need to reduce the risk of developers' projects and entities engaged in servicing the real estate market by continuously adapting their offers to changing socioeconomic conditions.