8. Industrial Design: The Roles and Factors of Aesthetics, Modeling, Styling, Product Brand and Branding in Design/Design Education

Open access


This paper examined the roles and factors of Aesthetics viz-a-viz those of modeling, styling and the product Brand (Branding) as viewed against their fundamental relevance as core ingredients for the actualization of any Design initiative and creative endeavour. These roles, influences and place of Aesthetics (and its allied components, makes up the very soul, content and essence of what the product is all about. Its Form, Shape, Morphological / physical attributes and characteristics. The paper established that the aesthetic components of beauty, colour, shape, (form) fonts, (lettering or typography) and all other general Aesthetic Ambience gives the given product the desired quality/beauty that it exudes to help determine its marketability / profitability as a Brand. The paper also reviewed the aspects /implications of these roles and influences on Design Education alongside highlighting the potentials of the Design Educator - learner experience, while exploiting the Teachers ability to effectively harmonise the various approaches and practices of a functional Design-led Educational programme viz-a-viz piloting such talents/skills achieved to practicable and useful ends as professionals in Design and Technology. The paper also seeks to establish that the roles and factors of modeling styling and Branding of the product which is best exemplified through the adaptation of Design inputs and features such as ornamentation, edge delineation, texture movement/flow of linear form, symmetry or Assymetry of shapes, colour, granularity (of matter/particles large or small) or coarseness, play of light (sunlight) and shade, transcendence (state of being or existence of a product beyond the limits of material experience) and that of total harmony. The paper recommends that for any product Brand to succeed it must incorporate all of the above components together with the inclusion of the other qualities that makes up the intangible content of the Brand such as, Brand Name, Logo, Tagline (catchphrase) the Graphics (elements of Design) Brand Shape, Brand colour, culminating in the establishment of what the Brand mission statement is about, its function, role or job it is intended to perform.

1. Alberty, H.B. & Alberty, E.J. (Eds.). (1962). Re-organising the High School curriculum. New York: Macmillian.

2. Aprostosoaie-Iftimi, A.M. (2016). The openness of the visual art curriculum towards a new visual art language. Review of Artistic Education, 11/12, 175-182.

3. Aspelund, K. (2010). Design process. New York: Fawchild Book Pub.

4. Baynes, K. (1978). Project on Design in General Education - Department of Design, Royal College of Art. London: Addision-Wesley prof. Pub.

5. Brooks, F.P. (2010). The Designs of Designs. London: Addison-Wesley Prof. Pub.

6. David, F. W. & Noller, N. (1982). Experimental modeling in Engineering. London: Butter Worths Pub.

7. Drexler, A. (1992). Nanosystems, molecular machinery, manufacturing and computation. New York: John Wiley and Son.

8. Frankenberger, E & Badke-Schaub, P. (1998). Designers - The Key to successful product Development. London: Springer Pub.

9. Harahan, J. (1978). Design in General Education (Eight Projects) Jolly and Barber Limited. London: Rugby and Design Council Pub.

10. Hopper. L. (1977). The curriculum context, design and development Oliver and Boyd. Edinburgh: Open University Press.

11. Knapp, D. (2008). The Brand Promise. New York: MacGraw Hill Pub.

12. Korsmeyer, C. (Ed.). (1998). Aesthetics the Big question. Chicago: Basic Books.

13. Langdon, R. (1978). Project on Design in General Education. Department of Design research, Royal College of Art London publichsed by Design Council.

14. Lindkal, C.M. (1984). Defining Education Objective. Pittsburgh Pennsytvama: University of Pittsburgh Press.

15. Loewy, R. (1980). Industrial Design. London: Fourth estate Ltd. Pub.

16. Lucie-Smith, E. (Ed.). (2001). History of Industrial Design. Oxford: Oxford Phaidon Press.

17. Martins, J. S. (2000). The Emotional Nature of a Brand. Rio-Brazil: Marts Plan Imagen Ltd press.

18. Milton, K. (1995). Design Principles and practice - creativity and conceptual Design. London: Open university press/pub.

19. Morris, R. (2009). The Fundamentals of Product Design. London: AVA Pub.

20. Obasuyi, O.F.E. (2010). Industrial Design the Nexus between Arts & Technology. Nigeria, Art Reflections. Journal of Society of Nigerian Artist, 9.

21. Ollins, W. (2003). On Brand. London: Thames and Hudson.

22. Papanek, V. (2009). Design for the Real World. In Human Ecology and Social Change (2nd ed.) London: Thames and Hudson Pub.

23. Roozenburg, J. M & Eekels, J. (1995). Product Design fundamentals and methods of Design. New York: John Wiley and Sons.

24. Rusu, M. & Chandrinou, T. (2015). Characteristics and Principles of Art Education. Review of Artistic Education, 10/11.

25. Schmidt, K. & Ludlow, C. (2002). Inclusive Branding. Basingstoke: Palmgrave Macmillan Pub.

26. Shimura, A. P. & Palmer, S. E. (2012). Aesthetic Science. Oxford: Oxford University Press.

27. Squires, S. & Byrne, B. (2002). Creating Breakthrough Ideas. The Collaboration of Anthropologists and Designer in the Product Development Industry. Westport, CT. USA: Bergin and Garvey Pub.

28. Wang, T. J. (2011). Designing for Designing. ICT Technologies and professional Education. International Journal of Art and Design Education, 30. Wilson, J. (2002). The design of objects and the objects of design. In Design and the Social Sciences. New York: Taylor and Francis

Journal Information


All Time Past Year Past 30 Days
Abstract Views 0 0 0
Full Text Views 101 101 31
PDF Downloads 44 44 6