As the competition among international container terminals has become increasingly fierce, every port is striving to maintain the competitive edge and provide satisfactory services to port users. By virtue of information technology enhancement, many efforts to raise port competitiveness through an advanced operation system are actively being made, and judging from the viewpoint of investment effect, these efforts are more preferable than infrastructure expansion and additional equipment acquisition. Based on simulation, this study has tried to prove that RFID-based real-time location system (RTLS) data collection and dynamic operation of transfer equipment brings a positive effect on the productivity improvement and resource utilization enhancement. Moreover, this study on the demand for the real-time data for container terminal operation have been made, and operation processes have been redesigned along with the collection of related data, and based on them, simulations have been conducted. As a result of them, much higher productivity improvement could be expected.