Introduction. Participation in properly organized tourism events based the tourist potential of the region, becomes a creative experience, generating creative attitude, satisfying a number of needs and aspirations . Tourism has the potential to contribute to increased effectiveness of school education. It can affect attitudes and develop appropriate habits in terms of physical activity. However, it must be accompanied by appropriate offer of activities, which is likely to generate a desirable behaviour. The purpose of this paper is to determine the influence of a specific tourism program on region related knowledge on the part of male and female students. Material and methods. The research conducted by way of pedagogical experiment utilizing the technique of parallel groups forms merely a small part of the entire research program carried out at the Department of Tourism of the Faculty of Physical Education and Sport in Bia³a Podlaska. The research was carried out in two stages - 2002-2003 and 2009-2010 and involved a total group of 272 subjects. Results and conclusions. Based on the obtained results it can be concluded that the proposed specific tourism program does advance the level of region related knowledge, and its impact is greater than the implementation of tasks resulting from the educational process of the contemporary school.