Enabling factors for the competitiveness of the Portuguese automotive industry

The Portuguese automotive industry is a relevant activity sector for the Portuguese society and economy, both in job creation and value-added generation, contributing to the country’s economic development. The automotive is a high challenge industry, with intense competition, a high number of brands, increased number of models and vehicles, tighter regulatory requirements (e.g., emissions), and the need to manage global supplier networks. To succeed in such a highly complex and interconnected industry requires firms to be globally competitive since most of the production of this industry is destined for the rest of the world through export. This research aims to investigate the factors that contribute to value creation and competitiveness of the Portuguese automotive industry. Following the literature review of competitive advantage theories, quantitative research was done through an online questionnaire with Portuguese auto industry firms, to validate the proposed research hypotheses. The statistical analysis of the results, based on the application of descriptive statistics methodologies, principal components analysis, and correlation analysis, allowed to conclude that in this industry sector, the adoption of a strategy of differentiation/focalization and the external context influence value creation. However, it was not possible to conclude if the specific characteristics of the organization influences, or not, the creation of value. From the theoretical point of view, the conclusions demonstrate the relevance of the adoption of a strategy of differentiation and focalization and the external context for the competitiveness of these firms, supporting the assumptions of Porter’s Industry Based Theory and Generic strategies. From the practical point of view, the results highlight the importance of monitoring the external context and investing in research and development, brand image and market expertise, with the aim of enhancing the value creation and competitiveness of the components, tools, and services providers firms of the Portuguese automotive sector.