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Looking for an idealization of the business environment, we notice that private businesses which have set ethic goals in business achieved a much higher profit growth rate than similar businesses that have not set business ethic codes. Of course, entrepreneurs decide their own interests and do not consider that the action of social responsibility has to be mechanical. In fact, if we consider a free-market capitalist system, the entrepreneur should have an ethical behavior in business or to choose a moral voluntary attitude. The present paper is looking to see if, in a material, rational and a no-matter-what profit oriented attitude world, a moral capitalism is possible to exist. By the more significant phenomena of globalization, entrepreneurs can be considered selfish people, performing immoral actions, with a predisposition of owning everything, without thinking at the old ideals. Nowadays, the entrepreneurs act only in the direction of getting the profit and very few of them have a moral motivation. The man in the modern capitalist world is looking only for his own interest in order to satisfy his desires and aspirations at a level as high as possible. A normal and natural thing, in fact. Therefore, no matter the role of the entrepreneur, there is the possibility to create cultural ways to solve ethical and social problems, and also methods that make moral capitalism principles to be functional, and, thus, a convergence between the free market and entrepreneurial ethics to be possible.

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