The digital revolution has greatly changed the approach to culture, work, leisure time, the way we interact and communicate with people: the digitization of information has taken root and has become essential in all areas of social life as a phenomenon that guides and monitors the transformation of society in all its various forms, bringing great changes in almost all areas and especially in the world of work and industry. One of the core elements of the fourth industrial revolution is the systematic application of IoT technologies (Internet of Things) and IoM (Internet of Me) to production processes on a global scale. This study seeks to identify the main decision in the IoT/IoM pattern innovation, more specifically, the purpose of the paper is primarily an analysis of what are the possible future benefits of IoT and IoM, trying to understand the effort and their opportunities for a consumer oriented business. Then to analyze the competitive advantage that companies are pursuing when they implement a business which is IoT/IoM oriented. Our research aims to address the following two research questions: 1)Does exist a well-structured business model for the companies IoT/IoM service oriented? and 2)Is it possible to standardize behavioral pattern and to draw guidelines for companies who want to start similar strategic management? The research presents two phases methodologically joined between them: from a theoretical point of view it is defined the change from the business model towards the “ecosystem” of business model in the strategy IoT/IoM oriented, and from a empirical point of view the business development of an Italian start-up first mover group in the sectors involved in IoT and IoM revolution, through the direct interview qualitative tool.
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