Managerial Tools for Sustainable Development

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In the last decade, complex statistical studies related to top managerial tools proven to impact the most the performances of business companies show the following (changing) hierarchy (excerpts):

- Strategic Planning;

- Customer Relationship Management;

- Employee Engagement Survey;

- Corporate Social Responsibility;

- Balanced Scorecard.

These tools are, practically, unknown to the majority of companies with Romanian capital. This cannot go on like that. The main argument comes from the conditions in which these companies act, from increasing challenges from similar EU companies, from globalization and from increased awareness for sustainable development. The paper tries to identify a common mainframe for implementing such tools. Specific aspects are also given as examples.

Main conclusions are:

1. Even in a general mainframe, there is no unique approach applicable to all companies;

2. Involvement of top managers is essential;

3. The appointed implementation team is multidisciplinary in every case (technical experts, economists, environmentalists, mathematicians, IT professionals, etc.). Their legitimacy gives consistence and coherence to the implementing process;

4. An external, neutral facilitator is a must. He is the guide, the referee, the one that deals with possible disputes and divergences in the team;

5. All new managerial tools must be based on what companies already have; This paper is the first in a series dedicated to the subject and comes as a side result of the PAZEWAIA Project, financed by Innovation Norway, project currently active in the North-East Development Region of Romania.

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  • Bain&Co (2015) accessed Sep 20 2015;

  • BASF (2015) BASF Neighbor-to-Neighbor event promotes ‘Responsible Care’ accessed Oct 21 2015;

  • BSC (2015) accessed Oct 12 2015

  • Danubianu Mirela et al (2014) Data-mining - a valuable managerial tool for improving power plants efficiency Present Environment and Sustainable Development 8(2) 205-216;

  • EU-CSR Strategy (2011) COM(2011)-681: A renewed EU strategy 2011-14 for Corporate Social Responsibility European Commission retrieved October 2 2015;

  • Europe 2020 (2015) accessed Sep 30 2015.

  • FTSE4Good (2015) Index Series available at accessed on Oct 6 2015;

  • ISO26000 (2010) Guidelines for Social Responsibility retrieved Oct 6 2015;

  • PAZEWAIA (2015) News about the Project is available at accessed Oct 15 2015

  • Stiglitz J. et al (2008) Commission On The Measurement Of Economic Performance And Social ProgressCommission on the Measurement of Economic Performance and Social Progress (CMEPSP) Issues paper 25/07/08-1;

  • Werther W.B.Jr. and Chandler D. (2006) Strategic Corporate Social Responsibility Sage Publications Thousand Oaks California United States

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