Imitation and innovation in business environment

Abstract

The main aim of this article is to demonstrate that in a dynamically changing business environment, an organization should focus on embracing imitation strategies such as a safer form of building up its market position. The author addresses issues of innovation and imitation, provides definitions and defines realistic conditions and advantages of imitation strategies. Innovation does not guarantee a company's market success. The research conducted has shown that imitation is not only a commonly used strategy of creating competitiveness, but it is also the foundation of many firms’ success stories. Innovative imitation, technological diffusion, creative imitation should be treated equally as innovation – as a another development strategy, different form of strategy implementation, assuming less risk and wider market access with less risk and cost.

If the inline PDF is not rendering correctly, you can download the PDF file here.

  • Adamczyk, J., 2008. Marketing międzynarodowy, Oficyna Wydawnicza Politechniki Rzeszowskiej, Rzeszów.

  • Baregheh, A., Rowley, J., Sambrook, S., 2009. Towards a Multidisciplinary Definition of Innovation, Management Decision, 47(8).

  • Barney, J.B., 1995. Looking inside for competitive advantage. Academy of Management Perspectives, 9(4).

  • Berkhout, A. J., Hartmann D., Van Der Duin P., Ortt R., 2006. Innovating the innovation process, International Journal Of Technology Management, 34(3-4).

  • Bhidé, A., 1999. The Origin and Evolution of New Businesses, The Oxford University Press, Oxford.

  • Bolton, M.K., 1993. Imitation Versus Innovation: Lessons To Be Learned From The Japanese, Organizational Dynamics, 21(3).

  • Brondoni, S.M., 2014. Innovation and Imitation for Global Competitive Strategies. The Corporation Development Models of US, Japan, Korea, and Taiwan. Symphonya. Emerging Issues in Management, (1).

  • Chang,S.C., Yang, C.L., Cheng, H.C., Sheu, C., 2003. Manufacturing Flexibility And Business Strategy: An Empirical Study Of Small And Medium Sized Firms. International Journal of Production Economics, 83(1).

  • Cieślik, J., 2015. Imitacja nie jest zła, Rzeczpospolita, 22.05.2015.

  • Cieślik, J., 2014. Iluzje innowacyjnej przedsiębiorczości, Kwartalnik Nauk o Przedsiębiorstwie, vol. 3, Oficyna Wydawnicza SGH, Warszawa.

  • Drucker, P.F., 1992. Innowacja i przedsiębiorczość. Praktyka i zasady, Państwowe Wydawnictwo Ekonomiczne, Warszawa.

  • Fichman, R.G., Kemerer, C.F. 1999. The illusory diffusion of innovation: An examination of assimilation gaps. Information systems research, vol. 10(3).

  • Gopalakrishnan, S., Damanpour, F., 1997. A Review Of Innovation Research In Economics, Sociology And Technology Management. Omega, 25(1).

  • Gorynia, M., Jankowska, B., Owczarzak, R., 2005. Co-Operation Strategies Of Polish Companies As A Response To Foreign Investors’ Expansion Into The Polish Market. The Poznań University of Economics Review, 5(2).

  • Janasz, W., 2011. Strategie organizacji innowacyjnych. Przedsiębiorstwo zorientowane na wiedzę, Studia i Prace Wydziału Nauk Ekonomicznych i Zarządzania nr 21, Wydawnictwo Naukowe Uniwersytetu Szczecińskiego, Szczecin.

  • Janssen, M.A., Jager, W., 2001. Fashions, Habits And Changing Preferences: Simulation Of Psychological Factors Affecting Market Dynamics. Journal Of Economic Psychology.

  • Krzakiewicz, K., Cyfert, S., 2016. Imovation In Shaping Dynamic Capabilities Of Organisations, Management, 20(2).

  • Lindemanis, P., 2013. The Use of Innovation and Imitation Models in Stratetigic Business Management, Starptautiskās Zinātniskās Konferences Rakstu Krājums: Daugavpils Universitātes 55, Latvia.

  • Leblebici, H., 2012. The Evolution Of Alternative Business Models And The Legitimization Of Universal Credit Card Industry: Exploring The Contested Terrain Where History And Strategy Meet. In History and Strategy, Emerald Group Publishing Limited.

  • Lee, R.P., Zhou, K.Z., 2012. Is Product Imitation Good For Firm Performance? An Examination Of Product Imitation Types And Contingency Factors. Journal of International Marketing, 20(3).

  • Mazur, V.V., Barmuta K.A., Demin S.S., Tikhomirov E.A., Bykovskiy M.A., 2016. Innovation clusters: Advantages and disadvantages. International Journal of Economics and Financial Issues, 6(1S).

  • Parker, G., Van Alstyne M.W., 2000. Information complements, substitutes, and strategic product design. Substitutes, and Strategic Product Design.

  • Peppard, J., Marston, L., 2011. Avoiding the Traps of Information Technology Innovation, Research Paper, IT Directors Forum.

  • Porter, M.E., 1989. How Competitive Forces Shape Strategy. In Readings In Strategic Management, Palgrave, London.

  • Posen, H.E., Lee, J., Yi, S., 2013. The Power Of Imperfect Imitation. Strategic Management Journal, 34(2).

  • Rivkin, J.W., 2000. Imitation of complex strategies. Management Science, 46(6).

  • Robinson, W.T., Chiang, J., 2002. Product Development Strategies For Established Market Pioneers, Early Followers, And Late Entrants. Strategic Management Journal, 23(9).

  • Sipa, M., Skibiński, A., 2015. Innovative Strategies of Small Enterprises in Poland. Liberec Economic Forum.

  • Staykova, K.S., Damsgaard, J., 2015. The Race To Dominate The Mobile Payments Platform: Entry And Expansion Strategies. Electronic Commerce Research and Applications, 14(5).

  • Stodolak, S., 2017. Obserwatorfinansowy.pl, Lepiej więcej inwestować w edukację niż w innowacje.

  • Schumpeter, J.A., 1960. Teoria rozwoju gospodarczego, PWE, Warszawa.

  • Shane, S., 2008. The Illusions of Entrepreneurship: The Costly Myths that Entrepreneurs, Investors and Policy Makers Live By, Yale University Press, New Haven USA.

  • Shenkar, O., 2010. Copycats: How Smart Companies Use Imitation To Gain A Strategic Edge, Harvard Business Press, Boston.

  • Tarapata, J., 2014. Innowacje jako kluczowy element budowania wartości przedsiębiorstwa, Journal of Management and Finance Vol. 12(3)/1, Gdańsk.

  • Wanasika, I., Conner S.L., 2011. When Is Imitation The Best Strategy?. Journal of Strategic Innovation and Sustainability, 7(2).

  • Wiśniewska, S., 2013. Skuteczność niekomercyjnych instytucji otoczenia biz-nesu we wspieraniu innowacji marketingowych małych i średnich przed-siębiorstw, Uniwersytet Ekonomiczny, Kraków.

  • Vyas, V., 2005. Imitation, Incremental Innovation And Climb Down: A Strategy For Survival And Growth Of New Ventures, The Journal of Entrepreneurship, 14(2).

  • Xie, W., White S., 2006. From Imitation To Creation: The Critical Yet Un-certain Transition For Chinese Firms. Journal of Technology Management in China, 1(3).

  • Yong-gang, L. I., 2004. Strategy Choice of Industry Cluster between Creation and Imitation, China Industrial Economy, vol. 12.

  • Zhou, K.Z., 2006. Innovation, Imitation, And New Product Performance: The Case Of China, Industrial Marketing Management, 35(3).

OPEN ACCESS

Journal + Issues

Search