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In this article we study campaign material of the Swedish party Feminist Initiative (FI) during the 2014 parliamentary election campaign in Sweden. Approaching the topic from discourse-theoretical and intersectional perspectives, we ask how the inclusion of various social groups into the hegemonic project of feminist politics becomes possible, what was constructed as an antagonist to feminist politics, and in what ways it impeded FI to realise such politics. Our findings show that intersectionality allowed FI to include every group/individual into its feminist political project as long as they experienced oppression. Even though racists and nationalists in general (the Sweden Democrats in particular) were singled out as antagonists, it was mainly norms and structures that were addressed in the online material as standing in the way for FI to fulfil both their identity and hegemonic project.

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