Published Online: Feb 14, 2017
Page range: 283 - 295
DOI: https://doi.org/10.1515/nor-2017-0243
Keywords
© by Arne H. Krumsvik
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.
The newspapers are in a pressed situation of circulation decline. This is partly a consequence of increased Internet usage, a development the papers themselves have helped push forward. This survey reveals that Norwegian newspapers executives do not approve fully of their own organizations’ online activities, and explores their rationale for online publishing: Is it marketing of the print product, the development of new business, or are the newspapers still in an explorative mode?