NIM Marketing Intelligence Review

Open access

The NIM Marketing Intelligence Review (NIM MIR) is a leading global journal for marketing decision makers. It offers marketing knowledge from well-known academic think tanks all over the world, and focuses on all aspects of marketing intelligence, e.g. new strategies based on academic and empirical market analyses, new models and methods enabling more effective marketing decision making, and state-of-the-art articles on current fields of marketing research. Readers will be informed about important developments in marketing theory, marketing methodology and marketing strategies.

Volumes 1 to 10 were published under the name GfK Marketing Intelligence Review (GFK MIR). The first issue was published in June 2009. The volumes under the old name are available on

The NIM MIR delivers relevant insights from academic research, using practical and accessible rather than academic language, supported by professional journalists who "translate" academic papers. We publish papers that contribute new and often fascinating knowledge, for instance about customer behavior, brand or pricing strategies, data analysis or decision making techniques. All papers are intensively reviewed from an academic as well as a practical perspective. Our mission is to present high-quality articles by top authors whose work has appeared in leading academic marketing journals, thereby allowing readers to follow the progress of marketing science.

The NIM MIR is aiming to achieve a high level of acceptance and an excellent reputation among upscale target groups within marketing management, and among marketing instructors looking for interesting applications of the latest marketing concepts and methods. Readers of the NIM MIR have their fingers right on the pulse of marketing science

The NIM Marketing Intelligence Review is published by the Nuremberg Institute for Market Decisions (Nürnberg Institut für Marktentscheidungen e.V., formerly the GfK Verein e.V.), which has long-held academic ties with the University of Nuremberg, Germany.
The NIM has repositioned itself as an interdisciplinary, non-commercial institute for researching market decision. The NIM remains majority shareholder of the Nuremberg based market research company GfK.

The MIR is managed by a team of managers and marketing scholars from universities all over the world (See editorial board).
Each issue has a special topic and is edited by a leading researcher in the respective field. It is published biannually in May and October of each year.

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NIM Nuremberg Institute for Market Decisions

Managing Editor and contact
Christine Kittinger-Rosanelli

Editorial Advisory Board NIM Marketing Intelligence Review

Susan Fournier
Questrom Professor in Management, Professor of Marketing, Questrom School of Business, Boston University, USA,

Giana Eckhardt
Professor of Marketing, University of London, London, England

Nicole Koschate-Fischer
GfK Chair of Marketing Intelligence, University of Erlangen-Nuremberg, Germany,

Srinivas Reddy
Professor of Marketing, Director Center of Marketing Excellence, Lee Kong Chian School of Business, Singapore,

Werner Reinartz
Professor of Marketing and Retailing, University of Cologne, Germany,

Bernd Skiera
Professor of Electronic Commerce, Goethe-University, Frankfurt am Main, Germany,

Caroline Wiertz
Professor of Marketing, Cass Business School, London, England

Anja Dieckmann
Head of Behavioral Science, NIM Nuremberg Institute for Market Decisions, Germany,

Andreas Neus
Managing Director and Vice President, NIM Nuremberg Institute for Market Decisions, Germany,

Guest Editors

Each issue is edited by a guest editor and renowned researcher on the topic of the issue.

Giana Eckhardt
Professor of Marketing, University of London, London, England (Vol. 12 No.2, forthcoming November 2020)

Kurt Matzler, University of Innsbruck, Austria (Vol. 12 No.1, forthcoming May 2020)

Christian Hildebrand, University of St. Gallen, Switzerland (Vol. 11 No.2, November 2019)

Werner Reinartz, University of Cologne, Germany (Vol. 9 No.1, 2017 and Vol. 11 No. 1, 2019)

Volumes 1 to 10 were published under the name “GfK Marketing Intelligence Review” and are accessible on

Donna Hoffman and Tom Novak, George Washington University, Washington, USA (Vol. 10 No. 2, 2018)

Susan Fournier and Shuba Srinivasan, Questrom School of Business, Boston University, USA (Vol. 10 No.1, 2018)

Andrew Stephen, Said Business School at Oxford University, England (Vol. 9 No.2, 2017)

Srinivas Reddy, Center of Marketing Excellence, Management University Singapore (Vol. 9 No.1, 2017)

Bernd Skiera, Goethe-University, Frankfurt am Main, Germany, (Vol. 8 No. 2, 2016)

CB Bhattacharya, European School of Management and Technology in Berlin, Germany (Vol. 8 No. 1, 2016)

Jan Landwehr, Goethe-University, Frankfurt am Main, Germany, (Vol. 7 No. 2, 2015)

Andreas Herrmann, University of St. Gallen, Switzerland, (Vol. 7 No. 2, 2015)

Koen Pauwels, Ozyegin University Istanbul, Turkey (Vol. 7 No. 1, 2015)

Robert V. Kozinets, Schulich School of Business, York University, Canada (Vol. 6 No. 2, 2014)

Andrea Groeppel-Klein, Institute of Consumer and Behavior Research, Germany (Vol. 6 No. 1, 2014)

Herman Diller, University of Erlangen-Nuremberg, Germany (Vol. 1 – 5)

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